Ecommerce Content Writer

4 days ago


Sydney, New South Wales, Australia News Corp Australia Full time

About the Role

We are seeking an experienced Ecommerce Content Writer to join our team at News Corp Australia. As an Ecommerce Content Writer, you will be responsible for creating high-quality, engaging, and revenue-driving content for our eCommerce platform.

Key Responsibilities

  • Writing new, engaging, and SEO-focused eCommerce content that aligns with our commercial goals.
  • Pitching ideas to grow and diversify our affiliate revenue stream in regular content planning meetings.
  • Managing, writing, and editing tech deals articles.
  • Targeting and covering eCommerce SEO content gaps with a goal of driving clicks and revenue.
  • Conducting in-depth research and interviewing experts for assigned articles.
  • Optimising and updating a number of existing eCommerce stories each week to further increase their earning potential.
  • Covering eCommerce sale tent poles throughout the year with a central focus on SEO.
  • Collaborating and working closely with social/email/audience development teams to ideate and execute new ways of connecting shopping on Social and Newsletters.
  • Using purchasing data, researching trends, and performing a competitive analysis of comparable sites to inform content development and improvement.
  • Representing News Corp Australia within the industry at press events, product launches, and other relevant events.

Requirements

  • A knowledge of what makes for high-quality, engaging, and clickable digital content.
  • A clear passion and enthusiasm for News Corp Australia's brands, particularly news.com.au checkout and Taste.
  • Previous experience writing clean, authentic, engaging copy for a digital lifestyle brand or publication at speed.
  • Previous experience working and uploading into a CMS.
  • Demonstrable knowledge of core SEO principles and best practices to attract a buying audience.
  • An organised, methodical approach to work with a creative and collaborative mindset.
  • An ability to work against tight deadlines.
  • A flair for working with individuals across different departments.
  • A self-starter who relishes the opportunity to directly accelerate the growth of News Corp Australia's eCommerce business.

About Us

We are proud to be Australia's most impactful media group, we're even prouder of what we stand for. Together, we inform, advocate, and inspire all Australians, for a better Australia.

With over 150 brands across news, sport, and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio, and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative, and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.



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