Regional Marketing Director, ANZ

4 days ago

Sydney, New South Wales, Australia Airwallex Full time
About Airwallex

Airwallex is a unified payments and financial platform that empowers global businesses to manage their finances seamlessly. Our innovative solutions include business accounts, payments, spend management, and treasury, making us a go-to partner for companies like Brex, Rippling, Navan, Qantas, and SHEIN.

With a team of over 1,500 talented individuals across 20+ offices worldwide, we're proud to be a leading player in the global payments and financial platform space. Backed by top investors like Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures, and Mastercard, we're committed to building the future of finance.

The Role

We're seeking a seasoned Director of Regional Marketing (B2B) to drive our brand awareness and customer engagement in Australia and New Zealand. As a key member of our ANZ leadership team, you'll be responsible for developing a winning strategy that brings our brand to life, communicates our unique value proposition, and engages our users across the region.

As a B2B Marketing all-rounder, you'll be capable of end-to-end strategic thinking and execution, from building our brand for the long-term to driving ongoing customer growth and retention. This is a senior hire on our ANZ team, and we're looking for a resourceful, creative, and ambitious individual who is eager to help shape the next phase of Airwallex's growth.

Responsibilities
  • Develop and execute a comprehensive B2B Marketing strategy across multiple channels to acquire and retain customers.
  • Lead a high-performing marketing function focused on outcomes, empowering and mentoring a team of marketers to drive continuous improvement and operational excellence.
  • Drive scalable demand generation campaigns to deliver user growth via performance marketing, SEO, influencers, and more.
  • Manage integrated marketing campaigns, including first- and third-party events, OOH advertising, and co-marketing with strategic partners.
  • Oversee marquee local product launches in collaboration with Product Marketing, Corporate Affairs, and Regional Strategy teams.
  • Surface and champion customer insights that enrich our understanding of our target audience and craft a value proposition that resonates with key segments.
Requirements
  • At least 15+ years of Marketing experience, ideally with a focus on scaled B2B growth.
  • A track record of integrated campaigns that drive both brand and business metrics.
  • Experience leading a high-performing marketing function focused on outcomes.
  • Strong analytical skills, a data-driven orientation, and uncompromising attention to detail.
  • Exceptional communication and collaboration skills, both internally and externally.
  • An ability to thrive under pressure, navigate ambiguity, and remain adaptable.
  • An entrepreneurial mindset and a willingness to get your hands dirty.

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