Regional Event Strategist

2 weeks ago

Brisbane, Queensland, Australia beBeeFieldMarketing Full time $79,924 - $106,000

About the Role:

As a Field Marketing Manager, you will play a pivotal role in driving brand awareness, lead generation, and revenue growth through our in-person and virtual events across North America.

  • You will develop and execute comprehensive marketing strategies to drive pipeline and enable sales.

Key Responsibilities:

  1. Develop and implement strategic marketing campaigns to drive brand awareness, lead generation, and revenue growth.
  2. Create, manage, and execute strategic plans, briefing documents, and personas leveraging business, brand, and market data insights to effectively drive business outcomes and ROI.
  3. Evaluate and adjust event marketing budgets and resources.
  4. Owning and optimizing event technologies to improve events, both physical and digital.
  5. Collaborate with stakeholders at all levels to ensure alignment on audience, positioning, and product development.
  6. Manage and report on event metrics, ROI, and KPIs.
  7. Align field marketing campaigns with brand and product positioning.

Requirements:

  • 5+ years of experience driving ROI through trade shows and events.
  • Proven success in developing marketing plans and campaigns.
  • Excellent communication, critical thinking, and problem-solving skills.
  • Ability to think strategically and analytically to help advance the organization.
  • Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce.
  • Willingness to travel to support the sales and brand teams (Approx 20-25% of the time).

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