Drive Customer Growth and Engagement

1 day ago

Brisbane, Queensland, Australia beBeeCustomer Full time
Customer Marketing Specialist

This is a pivotal role where you will design and deliver lifecycle strategies to drive growth, engagement and brand loyalty. You will lead multi-channel campaigns that captivate, convert, and retain customers across global markets.

  • You'll be responsible for crafting automated and trigger-based communications for every stage of the customer journey.
  • You'll design and deliver our global strategy to drive positive brand reputation across review channels.
  • You'll collaborate with internal teams and external partners to deliver creative, compliant and brand-aligned campaigns.
  • You'll report on campaign performance, make data-led decisions and optimize activity to hit KPIs and demonstrate ROI.
Requirements
  • You should have 3+ years experience in a similar marketing role and relevant tertiary qualifications.
  • You should have a proven track record in leading, planning, and optimising integrated campaigns.
  • You should have hands-on experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, HubSpot, or other.
  • You should have advanced skills in analysing campaign performance and customer behaviour using tools such as Power BI, Google Analytics and Looker Studio.
  • You should have commercial acumen with experience managing budgets to deliver measurable results.
  • You should have robust agency briefing and management skills, including hands-on experience in content creation, editing, and familiarity with reporting analytics and social media.
  • You should have an ability to work on big strategy plans, as well as day-to-day tasks.
  • You should have strong copywriting and copy-editing skills.
  • You should have exceptional written and spoken communicator, with the ability to prepare performance reports and marketing communications.
  • You should have experience with Canva, or similar creative tool.
Benefits
  • We offer a competitive salary and a range of flexible working options to support a positive work/life balance for all our people.
  • SilverChef ranked #1 Top Inspiring Workplace in Australasia 2024 and among the top ten in the AFR's Best Places to Work 2024.
  • We invest in your personal and professional development.
  • We are a high-growth company focused on career development for our people.
  • We are a purpose and values-led business, where the right attitude and behaviours are valued alongside performance, creating a vibrant, positive and supportive workplace.
  • SilverChef is a Certified B Corp - part of a movement of businesses that balance profit with purpose.
About Us

We are a fast-growing, highly successful global finance business that does things differently. We are genuinely committed to helping our customers achieve their dreams, and we've already invested more than $2bn in the hospitality industry globally.

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