Growth Marketing and Data Insights Specialist

9 hours ago

Sydney, New South Wales, Australia beBeeData Full time $120,000 - $140,000
Job Description:

We are seeking a highly skilled Growth Marketing and Analytics Manager to join our team. This individual will play a pivotal role in helping us understand our audience, their interests, and how they engage with our content and commercial campaigns.

The successful candidate will lead a team focused on actionable intelligence that informs content strategy, marketing campaigns, product decisions, and enhances organisational data literacy.

Key Responsibilities:
  • Analyse emerging market and platform trends in women's media to identify new content and product opportunities.
  • Develop and deliver strategic insights to drive audience acquisition, retention, and engagement across the funnel.
  • Provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
  • Own Mamamia's audience survey pipeline from design and implementation to analysis and insight delivery.
  • Support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
  • Manage and mentor your team, prioritising workload and balancing long-term business objectives with immediate needs.
  • Oversee and evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.
  • Improve data literacy across the organisation through workshops, training, and regular knowledge-sharing sessions.
Requirements:
  • You have 5+ years of experience in audience research, marketing analytics, and/or insights.
  • You possess strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies.
  • You are experienced with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
  • You excel at translating complex data into compelling narratives that influence decision-making.
  • You have proven experience leading or managing a team and collaborating across multiple departments.
  • You can adapt a measured approach and drive process improvement initiatives in a fast-paced environment.
  • You are passionate about women's media, digital innovation, and growth through audience intelligence.
Benefits:
  • Flexible working conditions (Hybrid working model)
  • A day off to celebrate your birthday
  • Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
  • Paid parental leave
  • Enjoy paid volunteer leave to support RizeUp, our charity partner.
  • The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.
  • Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself
  • Access to MOVE by Mamamia - our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed
About Us:

We're a dynamic and innovative organisation dedicated to making a positive impact on women's lives. We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience.

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