Strategic Brand Communications Lead
1 week ago
We are seeking a highly skilled Strategic Brand Communications Lead to join our team at CooperCompanies. This role will be responsible for leading the development and execution of holistic marketing communications programs for our portfolio of products and services in ANZ, targeting Eyecare Practitioners (ECPs) and their patients.
The successful candidate will have a deep understanding of the industry, category, and competitors to create and execute impactful marcom campaigns aligned with global brand guidelines. They will also be responsible for planning, executing, and measuring brand, digital, and PR communication activities, as well as collaborating with internal stakeholders to ensure alignment and comprehensive programs.
Key Responsibilities- Develop and execute strategic brand communications plans to achieve business objectives
- Liaise with internal teams to ensure alignment and effective collaboration
- Plan and execute events, trade shows, and other marketing activities
- Measure and analyze key performance metrics to inform future marketing strategies
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 5 years' experience in marketing and communications, preferably in the vision care industry
- Excellent written, oral, and presentation skills
- Strong project management and organizational skills
- Able to work independently and collaboratively as part of a team
$120,000 - $150,000 per year, depending on experience
About UsCooker Vision is a leading manufacturer of contact lenses and eye care solutions. We are committed to providing high-quality products and exceptional customer service to our customers.
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