Brand Experience Director

2 weeks ago


Frenchs Forest, New South Wales, Australia Direct Group Full time

We're seeking a highly skilled Brand Experience Director to lead our retail entertainment team at Direct Group.

About the Role

As a key member of our marketing team, you'll be responsible for driving high-impact earned media campaigns that showcase our unique market position. This role involves cultivating relationships with key media contacts and social influencers, creating compelling content across multiple channels, and leading strategic influencer partnerships to reach new audiences.

  • Drive strategic communications initiatives to enhance brand visibility and reputation.
  • Cultivate strong relationships with media contacts and social influencers to secure top-tier coverage.
  • Create engaging content that resonates with our target audience and drives business results.
  • Lead project management efforts for press events and immersive brand activations.
About You

We're looking for a seasoned professional with 3+ years of experience in a similar PR/brand role who understands the retail market. You should have outstanding written and verbal communication skills, a creative mindset, and exceptional project management capabilities.

You'll thrive in a fast-paced environment and be able to switch between big-picture thinking and detailed execution. Your passion for creating memorable brand experiences is essential for success in this role.

What We Offer

This role comes with an estimated salary range of $90,000 - $120,000 per annum, depending on your level of experience and qualifications. As a valued member of our team, you'll enjoy amazing product discounts, free on-site parking, and flu vaccines.



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