Senior Digital Marketing Strategist
15 hours ago
Abano Healthcare is a leading provider of dental and healthcare services in Australia and New Zealand.
Salary Range:$120,000 - $180,000 per annum, depending on experience.
Digital Marketing Lead Job DescriptionWe are seeking an experienced Digital Marketing Lead to join our team. The successful candidate will be responsible for developing and executing a comprehensive digital marketing strategy across multiple channels, including paid search, paid social, SEO, and affiliate marketing.
Key Responsibilities:- Develop and implement a digital marketing strategy that aligns with business goals and maximises ROI.
- Oversee the planning, execution, and optimisation of campaigns across paid search and social media.
- Manage and mentor a team of two digital marketing specialists, providing guidance, training, and development to build their expertise across digital channels.
- Track and analyse key performance metrics, including click-through rates, conversion rates, CPA, and ROI across channels.
- Bachelor's degree in marketing, digital marketing, business, or a related field.
- 5+ years of experience in digital marketing, with a strong emphasis on paid search, paid social.
- Hands-on experience in managing campaigns and budgets across Google Ads, Facebook Ads, and other social media platforms.
- SEO and organic search experience a big plus.
- Proven experience in a team management role, with a track record of mentoring and developing marketing team members.
- Familiarity with digital analytics and performance reporting tools, such as Google Analytics, Power BI, and other tracking software.
We are looking for a highly motivated and experienced digital marketing professional who is passionate about driving results through data-driven strategies. If you have a proven track record of delivering successful digital marketing campaigns and are eager to take on a leadership role, we encourage you to apply.
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