Digital Marketing Strategist
5 days ago
The Arnott's Group is a leading consumer goods company that brings together iconic brands to create delicious moments for consumers.
We are an equal opportunity employer committed to reflecting the diversity of our consumers in our workforce. Our purpose is to unite people through food and beverages, making us proud of our legacy but not satisfied with the status quo.
Our future vision is one where collaborators, innovators, and agile thinkers thrive, creating locally sourced products like Tim Tams, Campbells Soup, Shapes, V8 juice, Vita-Weat, Scotch Fingers, and many more.
In this pivotal role, you will be instrumental in enhancing our performance marketing strategy by driving bottom-funnel optimisation through paid social media, digital ads, and email direct marketing campaigns.
Key Responsibilities:
- Develop and execute a comprehensive performance marketing strategy
- Optimise and improve paid social media and digital ad campaigns
- Analyse campaign performance and provide data-driven insights
About You:
- Strong understanding of performance marketing principles and practices
- Proven experience in developing and executing successful marketing campaigns
- Excellent analytical skills with ability to interpret complex data
What We Offer:
- A competitive salary: AU$90,000 - AU$110,000 per annum
- A dynamic work environment with opportunities for growth and development
- A comprehensive benefits package including health insurance and retirement savings plan
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