Digital Marketing Strategist
4 weeks ago
About the Role
We are seeking a talented Digital Marketing Specialist to join our growing marketing team at Ricoh Australia. As a Digital Marketing Specialist, you will play a crucial role in developing, executing & optimising digital marketing campaigns and strategies to drive web traffic, increase brand awareness and engagement and generate demand for our products and services.
Key Responsibilities
- Paid Advertising: Develop, implement and optimise paid advertising campaigns across Google, LinkedIn and Meta to increase brand awareness and generate demand.
- Website Management & Optimisation: Update and maintain website content, working closely with Content Marketing specialist to develop SEO optimised content as well as developing and executing strategies to improve site performance and enhance user experience.
- Search Engine Optimisation: Implement SEO strategies, manage keyword research, and analyse performance data to optimise search engine optimisation efforts.
- Email Marketing: Assist with development and execution of email marketing campaigns (including nurture and outbound campaigns)
- Web Analytics and Reporting: Manage, track and analyse website traffic, user behaviour, and conversion data using Google Analytics. Prepare regular reports to measure the success of SEO and SEM campaigns and provide actionable insights for continuous improvement.
- Market Research: Stay informed about industry trends, competitors, and emerging digital marketing technologies to identify new opportunities and potential areas for growth.
Requirements
- Minimum of 2 years experience in digital marketing in a B2B company.
- Experience with Google Ads, LinkedIn Ads and Facebook Ads Manager.
- Strong knowledge of and experience with SEO, SEM and Keyword Research.
- Proficiency in using marketing automation tools, web analytics, and keyword research tools. Experience with Dynamics 365 Marketing would be a bonus.
- Excellent written and verbal communication skills, with an eye for detail and ability to work cross-functionally.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinking and a passion for staying abreast of the latest marketing trends and technologies.
- Strong project management skills and the ability to handle multiple and varied projects simultaneously.
- Team player with a collaborative and proactive approach to problem-solving and ability to wear multiple hats.
What We Offer
At Ricoh, we take pride in giving back for your contribution to our success. We offer a range of benefits including:
- Paid Parental Leave
- Purchased Leave Scheme
- Participation in our RedE recognition program
- Free income protection cover
- Wellness program
- Novated leasing
Employment Type
Permanent
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