Marketing Campaign Coordinator

7 days ago


Ballarat, Victoria, Australia Federation University Australia Full time

About the Role

Federation University Australia is seeking a skilled Marketing Campaign Coordinator to assist in the delivery of integrated domestic and international marketing campaigns across multiple paid and owned digital and traditional channels to support the university in achieving student growth targets and uplift its brand profile.

Key Responsibilities

  • Plan and deliver integrated marketing campaigns to drive brand awareness and resonance;
  • Work with cross-functional teams to ensure brand elements are consistent;
  • Develop digital advertising campaigns to drive brand awareness and resonance;
  • Utilize and embed marketing theory and practice into campaign development and execution;
  • Collaborate with stakeholders to identify marketing opportunities and develop strategies to achieve business objectives;
  • Analyze campaign performance and provide insights to inform future marketing initiatives;
  • Develop and maintain relationships with key stakeholders, including marketing agencies and vendors;
  • Stay up-to-date with industry trends and best practices in marketing and communications.

About You

To be successful in this role, you will have a strong understanding of integrated marketing communications, brand marketing, digital advertising, and data analysis. You will also have excellent organizational skills, with the ability to meet deadlines and be a creative thinker to assist in improving and promoting the Federation University Australia brand.

You will possess demonstrated:

  • Ability to work collaboratively and build relationships;
  • Understanding and knowledge of digital marketing channels and analytics tools;
  • Excellent communication skills, with the ability to articulate and present ideas effectively;
  • Copywriting skills and an understanding of creating integrated marketing campaign copy across multiple platforms.


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