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Regional Product Advocate

2 weeks ago

Sydney, New South Wales, Australia beBeeLeadership Full time $90,000 - $120,000
Product Marketing Manager, APAC

As a product marketing manager in the Asia-Pacific region, you will play a key role in shaping our product vision and strategy to ensure we're creating solutions that genuinely resonate with our market and customer needs.

  • You'll lead new product launches, working cross-functionally with key stakeholder groups, to deliver on key goals and product growth metrics across the full product lifecycle.
  • You'll own and continually test and optimise product positioning and go-to-market messaging.
  • You'll lead and optimise market, competitor and customer insight gathering and analysis to inform ongoing product development, campaigns and sales enablement.

Key Responsibilities:

  • Develop and lead Sales and Client Success enablement programs, product marketing campaigns and communications programs to support new and existing product sales.
  • Develop and implement partnerships marketing programs across channel and product partnerships.
  • Lead and maximise product showcase opportunities at major events.
  • Continuously track and report on performance of product marketing campaigns and use key learnings to increase ROI.
Skills Required
  • Experience in product marketing for B2B solutions (B2B2C desirable), ideally working with complex product portfolios in a B2B environment.
  • Experience in developing and managing sales enablement programs.
  • Excellent storytelling skills with experience crafting product positioning and sales narratives that distil what really matters to a customer in a meaningful, simple way.
  • Strong analytical and growth mindset with the ability to analyse and interpret market and competitor intelligence to identify market and product growth opportunities and optimise results.
  • Experience with content creation across a range of formats and channels (including user videos).
  • Strong sense of ownership and ability to work cross-functionally and effectively collaborate with different key stakeholder groups.
  • Proficiency with marketing automation platforms (ideally Hubspot) and Salesforce CRM.
What We Offer
  • Annual pay reviews.
  • Genuine pathways for career growth, including high-performance programs and tailored Learning & Development initiatives.
  • Over 70 individual employee benefits & perks designed for financial, career, mental, physical and social wellbeing.
  • Flexible, Hybrid Working.