Digital Marketing Leader

2 weeks ago

Melbourne, Victoria, Australia beBeeDigitalMarketingManager Full time $114,418 - $127,000

We are seeking a seasoned Digital Marketing Manager to spearhead our lower-funnel digital marketing efforts. This key role plays a pivotal part in driving growth and enhancing customer lifetime value by leveraging data-driven strategies, collaboration with cross-functional teams, and a passion for customer engagement.

Key Responsibilities
  • Develop and execute comprehensive digital marketing strategies for retention, conversion, and win-back campaigns across multiple channels, ensuring seamless integration with existing marketing initiatives.
  • Collaborate with Brand Marketing and Customer & Digital teams to deliver targeted, performance-driven campaigns that support loyalty and engagement goals, while fostering a culture of innovation and experimentation.
  • Work closely with the Marketing Planning Team and other stakeholders to create a cohesive end-to-end customer journey, leveraging customer data, segmentation, and personalized messaging for stronger campaign performance.
  • Act as a brand ambassador, understanding unique business needs and providing tailored marketing solutions that drive results.
  • Drive continuous improvement through testing, insights, and analytics to inform decision-making and scale performance marketing efforts, staying ahead of industry trends and best practices.
Required Skills and Qualifications
  • Proven experience in digital marketing, with expertise in upper to mid-funnel strategies for brand awareness, audience engagement, and multi-channel digital campaigns in a retail environment.
  • Strong analytical skills, with the ability to derive insights from marketing data and build performance dashboards using Excel, Power BI, or Tableau.
  • Experience working with major publishers like Meta and Google to plan and execute effective upper funnel campaigns, leveraging their platforms and tools to achieve strategic objectives.
  • Track, analyze, and report on KPIs for discovery and engagement campaigns, focusing on reach, impressions, engagement, loyalty sign-ups, and conversions.
  • Proficient in marketing technology tools, including analytics platforms like Google Analytics and Adobe Analytics, as well as customer data platforms (e.g. Tealium).
Benefits
  • Generous employee discounts across our House of Brands, allowing you to enjoy the benefits of our iconic lifestyle brands.
  • A seasonal clothing allowance, enabling you to stay stylish and up-to-date with the latest fashion trends.
  • An additional day of leave for your birthday, celebrating another year of life and achievement.
  • An Industry leading Parental Leave Program, supporting you and your loved ones during this special time.
  • Flexible working arrangements to support work-life balance, ensuring you have the autonomy to manage your time effectively.
  • An Annual learning calendar to support ongoing development and growth, empowering you to stay ahead in your career.
  • Support community partnerships across our Corporate Social Responsibility Program, making a positive impact on society and the environment.
Join Our Team

We are committed to operating ethically, sustainably, and responsibly, creating a positive impact on our customers, employees, and the wider community.

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