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Digital Marketing Specialist

2 months ago


Noble Park, Victoria, Australia In Vitro Technologies Pty Ltd Full time
{"title": "Digital Marketing Specialist", "description": "About the Role

We are seeking a skilled Digital Marketing Specialist to join our Healthcare IFC Marketing team. This role involves digital marketing, event planning, and print marketing to support our Healthcare division.

You will develop and activate digital marketing campaigns, create and maintain print materials, and manage performance marketing activities, including SEO, Google ads and social media.

In this role, you will be required to coordinate events, manage literature supply, and support commercial activities to generate leads for the IFC sales team.

Key Responsibilities
  • Develop high-quality marketing collateral, including brochures, flyers, web content, and email campaigns.
  • Create and launch digital marketing campaigns to boost lead generation and sales.
  • Implement and monitor social media strategies to increase brand awareness and engagement.
  • Analyze social media metrics to assess campaign performance and adjust strategies as needed.
  • Optimize CMS content for SEO to increase organic traffic and visibility.
  • Plan and coordinate conferences and events, ensuring timely execution and lead capture.
  • Manage marketing material inventories to ensure compliance with branding guidelines.
  • Deliver high-quality, error-free marketing materials and campaigns on time.
About You
  • Tertiary degree/diploma in marketing, communications, graphic design, or a related field.
  • Proficiency in graphic design tools (e.g., Adobe Creative Suite) and print/video editing software.
  • Proven experience in digital marketing, preferably in the medical, healthcare, or scientific industry.
  • Knowledge of SEO best practices, Google Ads, and social media performance metrics.
Benefits
  • Generous salary
  • Work from home every Friday
  • Career progression encouraged and enabled
  • Mentorship & guidance provided
  • Growing team in a fundamental business unit
  • Discounts at over 100 retailers (including groceries and fuel).
  • Banking partnerships – including financial, budgeting and mortgage advice.
  • Health-fund discounts.
  • Salary sacrificing and novated leasing.
  • Car servicing, parts, and accessories discounts – plus new car discounts.
Next Steps

Interested applicants should apply now.

Depending on the role, the recruitment process may vary slightly; this may include a phone interview, face-to-face interview, skills-based assessment, pre-employment medical and of course, an opportunity to meet the team.

To view positions from In Vitro or to learn more about our work, please visit -

About the Company

In Vitro Technologies is a Scientific and Medical distribution company specialising in the sale and support of scientific, clinical diagnostic, medical and related products.

Our foundation is built upon dedicated service, knowledge of the industry, and professionalism. With an experienced sales team and highly trained service engineers located in every state, In Vitro Technologies are considered the preferred partner for quality products and service.

Life Science | Industrial Science | Women's & Children | Infection Control

The company was established in 2002 and is 100% owned by the multi-generational family company JJ Richards & Sons Pty Ltd.

No agencies please, we've got this one covered Unsolicited communication will result in the forfeiture of any engagement or partnership.

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