Senior Marketing Director

3 weeks ago

Sydney, New South Wales, Australia Aurex Group Full time

Job Title: Senior Marketing Director

Company Overview:

Aurex Group is a leading private Real Estate Investment Group with a diverse portfolio of commercial, residential mixed-use, and Build-to-Rent (BTR) developments. As a Senior Marketing Director, you will play a pivotal role in our growth journey, developing and executing strategic marketing plans to drive results.

Key Responsibilities:

  • Develop and execute marketing strategies for residential mixed-use and BTR properties, ensuring a cohesive brand presence.
  • Lead a marketing team, fostering collaboration, innovation, and professional growth.
  • Create and deliver sales and marketing campaigns for national property portfolios.
  • Drive consumer centricity and brand strategy across all stages, collaborating with business stakeholders.
  • Collaborate closely with cross-functional teams to align marketing strategies with project objectives.
  • Utilize market research and data-driven insights to identify trends, opportunities, and target audience preferences.
  • Oversee the creation of compelling marketing collateral, online and offline campaigns, and digital content to drive lead generation and brand awareness.
  • Manage budgets effectively and measure the ROI of marketing initiatives.
  • Establish and maintain strong relationships with key stakeholders, including partners, agencies, and vendors.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
  • Circa 6 years of postgraduate experience in real estate marketing, with ideally a focus on BTR projects.
  • Proven success in developing and implementing strategic marketing plans that drive results.
  • Strong leadership skills with the ability to motivate and guide a marketing team.
  • Exceptional understanding of digital marketing, social media, SEO, and content strategies.
  • Experience with market research and data analysis to inform marketing decisions.
  • Excellent communication and interpersonal skills to build and maintain relationships with internal and external stakeholders.
  • Creative thinker with an eye for design and the ability to bring fresh ideas to the table.
  • Proficiency in marketing tools, software, and analytics platforms.

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