Customer Insights Analyst

4 weeks ago


Melbourne, Victoria, Australia MECCA Brands Pty Ltd Full time

About the Role

MECCA Brands Pty Ltd is seeking a skilled Customer Data Analyst to play a critical role in delivering customer data analysis and enablement to support personalization, digital engagement, and behavioral marketing initiatives. This is an exciting opportunity for a customer-focused and analytically-minded individual to join our team and contribute to the growth of the business.

Key Responsibilities

As a Customer Data Analyst, you will work closely with the Customer Data Enablement Lead to deeply understand the power of data and lead the delivery of considered customer data solutions as part of personalization initiatives and digital programs of work. You will be responsible for leveraging data from internal and external sources to build and measure segmentations, identify groups of customers to grow, reactivate, or acquire for the business, and close the loop through quantitative analysis of customer journeys and test & learn initiatives.

Requirements

To succeed in this role, you will need to have strong SQL skills for querying and manipulating datasets, as well as experience in managing marketing technology platforms to deliver personalization. You will also need to have general business/retail understanding and proactive outcome-based thinking, with a passion for new technologies and willingness to learn and apply new data manipulation and analysis tools. Additionally, you will need to have strong communication, interpersonal, and time management skills, with a strong attention to detail.

About MECCA Brands

MECCA Brands Pty Ltd is a customer-focused organization that is guided by its MECCA values of being solutions-focused, innovative, collaborative, and adaptable. We offer a range of benefits to our employees, including professional development programs, health and well-being initiatives, reward and recognition programs, access to bonus and incentive programs, and up to 40% discount on our products. We also celebrate, surprise, and delight our team members along the way.

How to Apply

If you are a skilled Customer Data Analyst looking for a new challenge, please visit our website at www.mecca.com.au/careers to learn more about this opportunity and apply online.



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