Group Marketing Manager, Acquisition

7 days ago


North Ryde, New South Wales, Australia Audika Full time

About the Role:

Audika is seeking a seasoned marketing professional to lead the development and growth of our multi-channel lead generation programs across Australia. As the brand custodian for Audika, you will be responsible for creating a brand that is the envy of our peers and a leading hearing healthcare brand in the country.

Key Responsibilities:

  • Brand Management: Develop and execute strategies to increase market awareness and create demand for Audika's services.
  • Campaign Planning and Implementation: Plan, manage, and successfully implement marketing campaigns that improve brand awareness, ensure brand consistency, increase consideration of the brand, and prompt consumers to have a hearing test in our clinics.
  • Leadership: Manage and lead the acquisition and digital campaigns to meet the acquisition targets set by the business, develop channel strategies to meet our new customer acquisition goals, and track and analyze the performance of all advertising campaigns.
  • Team Management: Lead a team of marketers to achieve business objectives and develop their skills and expertise.
  • Budget and Financial Management: Manage and control the marketing budget to ensure effective use of resources and achieve business objectives.
  • Qualifications and Experience: The ideal candidate will have a strong background in marketing, with a minimum of 10+ years of experience in marketing and 5+ years of people management experience. They will also have a proven track record of developing and executing successful acquisition marketing strategies.
  • Benefits: Audika offers a competitive remuneration package, hybrid working arrangements, professional development opportunities, and a range of employee benefits.


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