Digital Marketing Strategist

5 days ago

Docklands, Victoria, Australia Open Universities Australia Full time
Job Title: Digital Marketing Strategist

We're seeking a highly skilled Senior Performance Marketing Specialist to join our team at Open Universities Australia. As a key member of our marketing team, you'll be responsible for developing and executing paid media campaigns that drive growth and acquisition.



Key Responsibilities:


  • Develop and execute paid media strategies across Search, Social, Display, and Video channels.
  • Collaborate with our marketing team to plan, execute, and measure the performance of paid media campaigns.
  • Optimise campaign performance using data insights and reporting tools.
  • Work closely with our product and engineering teams to develop technical solutions that align with performance marketing goals.


Requirements:


  • Proven experience in performance marketing with expertise in paid media campaigns.
  • Proficiency in Google Ads, Google Analytics 4, and biddable automation and performance platforms.
  • A results-driven mindset with a focus on achieving goals and a proactive approach to continuous improvement and innovation.
  • Strong problem-solving skills with the ability to effectively identify and resolve technical issues.
  • Technical proficiency in tag management systems and digital analytics tools, specifically Tealium & GA4.
  • Ability to simplify technical concepts and marketing terminology for non-technical stakeholders.
  • Ability to succeed both autonomously and as part of a cohesive team.
  • Comfortable working in a fast-paced, ever-evolving environment.


What We Offer:


  • Not-for-profit salary packaging benefits, including novated leasing.
  • Competitive market salary along with annual individual and company incentives.
  • Discounted gym memberships and health insurance.
  • Learning and training opportunities.
  • Subsidised study opportunities.
  • Paid subscription to Calm as part of our commitment to health and wellbeing.
  • Workation leave – work remotely anywhere for 10 days of the year.


At Open Universities Australia, we're committed to fostering an inclusive and diverse workplace, reflecting the diversity of the marketplace we serve. We encourage candidates from all backgrounds to apply.

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