Content Strategist

6 days ago

Docklands, Victoria, Australia Open Universities Australia Full time

Role Overview

The Content Lead will be responsible for driving the development and implementation of OUA

's content vision and strategy, focusing on supporting customer and business needs in a growing online higher education marketplace. This strategy will bring to life and embed in OUA's ways of thinking the experience pillars: relevant, seamless and trustworthy.

  • Content Strategy: Develop and implement a future-facing content marketing strategy vision that aligns with the future of search, feeds lifecycle marketing, and positions OUA as an impartial authority in higher education.
  • Advancing Content Design: Develop and execute comprehensive content design strategies that consider the entire customer lifecycle and align with OUA's goals and user needs.
  • Data-Driven Insights: Drive audience engagement and continuous improvement through content that is informed and optimised by audience insights, data analytics tools, and SEO best practices.
  • Content Quality: Ensure all content is clear, concise, accessible, and user-centred, adhering to plain language guidelines and tone of voice.
  • Cross-Functional Collaboration: Work closely with a cross-functional team to build well-crafted UX and content experiences.
  • Content Accountability: Prioritise SEO and intentional syndication of content across touch points to ensure visibility, ranking, and ultimately the attraction of meaningful and engaged visitors.
  • Communications Alignment: Create a bridge between brand/marketing and content experience by facilitating the creation and implementation of aligned communications frameworks.
  • Leadership and Mentoring: Lead a team of content creators and strategists, fostering a collaborative environment that encourages creativity and professional growth.

Key Requirements

  • Demonstrated understanding and expertise in content creation, strategy, and management.
  • Demonstrated expertise in SEO best practices and content optimisation, with a track record of improving search rankings and driving organic traffic growth.
  • Strong facilitation and cross-functional collaboration skills: experience integrating content design strategy with marketing, digital product, and UX teams to ensure seamless user experiences and consistent brand messaging.
  • Experience managing and leading teams, including resource allocation and balancing budgets.
  • An ability to think creatively through complex problems and discover the best path.
  • Strong ownership of problems and a consultative approach to business partnering.
  • A natural collaborator who fosters positive relationships with key stakeholders and cross-functional teams to influence business outcomes.
  • An ability to adapt quickly and manage an environment of rapid change.
  • An ability to be resilient, flexible, and comfortable when working with ambiguity.

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