Content Strategist

3 weeks ago

Docklands, Victoria, Australia Open Universities Australia Full time
{"title": "Content Lead", "description": "Job Summary

As a Content Lead at Open Universities Australia, you will be responsible for developing and implementing a future-facing content marketing strategy that aligns with the future of search, feeds lifecycle marketing, and positions OUA as an impartial authority in higher education.

Key Responsibilities
  • Develop and execute comprehensive content design strategies that consider the entire customer lifecycle and align with our goals and user needs.
  • Drive audience engagement and continuous improvement through content that is informed and optimised by audience insights, data analytics tools and SEO best practices.
  • Ensure all content is clear, concise, accessible, and user-centred, adhering to plain language guidelines and tone of voice.
  • Collaborate with cross-functional teams to build well-crafted UX and content experiences.
  • Prioritise SEO and intentional syndication of content across touch points to ensure visibility, ranking and ultimately the attraction of meaningful and engaged visitors.
  • Create a bridge between brand/marketing and content experience by facilitating the creation and implementation of aligned communications frameworks.
  • Lead a team of content creators and strategists, fostering a collaborative environment that encourages creativity and professional growth.
Requirements
  • Demonstrated understanding and expertise in content creation, strategy, and management.
  • Demonstrated expertise in SEO best practices and content optimisation, with a track record of improving search rankings and driving organic traffic growth.
  • Strong facilitation and cross-functional collaboration skills: experience integrating content design strategy with marketing, digital product and UX teams to ensure seamless user experiences and consistent brand messaging.
  • Experience managing and leading teams, including resource allocation and balancing budgets.
  • An ability to think creatively through complex problems and discover the best path.
  • Strong ownership of problems and a consultative approach to business partnering.
  • A natural collaborator who fosters positive relationships with key stakeholders and cross-functional teams to influence business outcomes.
  • An ability to adapt quickly and manage an environment of rapid change.
  • An ability to be resilient, flexible and comfortable when working with ambiguity.
What We Offer
  • Not-for-profit salary packaging benefits, including novated leasing.
  • Competitive market salary along with annual individual and company incentives.
  • Discounted gym memberships and health insurance.
  • Learning and training opportunities.
  • Subsidised study opportunities.
  • Paid subscription to Calm as part of our commitment to health and wellbeing.
  • Inclusive leave policy to swap and recognise significant events that fall outside of our public holidays.
  • Workation leave – work remotely anywhere for 10 days of the year

At OUA, we are committed to fostering an inclusive and diverse workplace, reflecting the diversity of the marketplace we serve. We encourage candidates from all backgrounds to apply, even if they don't meet all the requirements listed. We value unique perspectives and experiences that can contribute to our mission of helping students transform their lives.

", "lang_code": "en"}

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