Creative Brand Leader

3 days ago

Australia beBeeStrategist Full time $80,000 - $120,000

Brand Development Lead

We are seeking a seasoned professional to spearhead brand development initiatives that drive business growth and deepen customer engagement.

In this pivotal role, you will shape compelling brand narratives, build impactful identities, and develop strategic briefs to guide creative development for campaigns and content. You will collaborate closely with our marketing team to bring brands to life across multiple sectors.

The ideal candidate will have experience in brand strategy, marketing strategy, or related roles, with a strong understanding of branding principles, market segmentation, and consumer behaviour. A positive attitude, professional presentation, and excellent written and verbal communication skills are essential.

About the Role

  • Develop and Refine Brand Positioning: Create and refine brand positioning statements, messaging, and identity to resonate with target audiences.
  • Align Brand Direction with Campaign Goals: Collaborate with the marketing manager to ensure brand direction aligns with campaign objectives and drives real business results.
  • Lead Research and Competitive Analysis: Conduct research and competitive analysis to uncover insights and opportunities that inform brand strategies.
  • Create Strategic Briefs: Develop strategic briefs to guide creative development for campaigns and content.
  • Ensure Brand Consistency: Partner with internal teams to maintain brand consistency across all channels.
  • Monitor Brand Metrics: Track and analyze brand metrics to inform data-driven decisions and adjust strategies as needed.
  • Support Product Launches: Collaborate with cross-functional teams to develop compelling brand narratives that support product launches and marketing initiatives.

This is an exciting opportunity to join our dynamic team and contribute to the development of impactful brand strategies that drive business success.

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