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Strategic Media Planner for Japan Expansion

1 month ago

Sydney, New South Wales, Australia Amazon Full time
Job Summary

We are seeking a highly motivated Media Planner to join our team in Sydney, Australia. As a key member of our Awareness Media team, you will play a crucial role in developing and executing multi-channel awareness plans that drive new member growth in Japan.

About Audible

Audible is the leading producer and provider of audio storytelling. We spark listeners' imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers' daily lives.

Key Responsibilities

  • Support the Associate Director: Awareness Media to develop and execute multi-channel awareness plans that fuel new member growth in Japan.
  • Be the primary point of contact on the executional components of our awareness plans, spanning implementation briefs to the media agency.
  • Help drive full funnel thinking, in partnership with the Performance Team.
  • Co-ordinate test & learn plan execution across Awareness & Performance spend to better understand marketing ROI.
  • Foster a positive and constructive relationship with the media agency team as well as key media partners.
  • Act as the main interface between Media and Brand & Content marketing teams, to manage campaign creative requirements & delivery.
  • Lead campaign reporting for Awareness campaigns, and assist the broader Marketing & Media teams with recommendations on how to improve reporting and process.
  • Demonstrate a strong understanding of the Japan media landscape and the ability to capitalize on any new opportunities.
  • Own competitor monitoring & reporting.
  • Manage the centralization of budget forecasting and tracking across Awareness and Performance media for Japan.
  • Be the central point-of-contact on any Japan reporting & process requirements from the Global media team.

About You

We are looking for a passionate and organized individual with strong communication & project management skills, experience working in a media role for Japan or APAC, and knowledge of the Japanese media landscape.

Requirements

  • Bachelor's degree with experience in a media or marketing role.
  • Business level proficiency in both Japanese & English.
  • Experienced in developing effective media plans.
  • Experience managing large, complex budgets.
  • Experience in managing day-to-day media agency relationships and outputs.
  • Experience with Microsoft Excel.

Salary Range: AU$80,000 - AU$110,000 per annum, depending on experience.

This is a 12-month contract position based in Sydney, Australia. We offer a dynamic work environment, professional development opportunities, and a competitive salary package.