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Programmatic Partnerships Lead

2 months ago

Sydney, New South Wales, Australia Afterpay Full time

About the Role

We are seeking a highly skilled and experienced Programmatic Partnerships Lead to join our team at Afterpay in Australia and New Zealand. As a Programmatic Partnerships Lead, you will be responsible for leading and growing programmatic relationships with some of our highest priority merchants, ad agencies, and holding companies to ensure that we account for and meet their objectives with our suite of ad tech solutions.

Key Responsibilities

  • Maintain and grow relationships with our ad tech partners, especially DSPs and their sales teams, and the programmatic teams at agencies, holding companies, and clients in ANZ

  • Drive agency and advertiser relationships in partnership with our affiliate sales team to ensure we are maximizing our opportunity with each client

  • Successfully ideate on and develop media and campaign strategies, as well as advise on structure of programmatic and/or digital media campaigns across various digital channels (i.e. display, native, video, audio, etc.) in order to meet or exceed client KPIs

  • Lead recommendation of budget optimization across programmatic and digital media placements to deliver positive return on marketing spend

  • Contribute to the development and test of new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.), ensuring documented results

  • Be comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses

  • Creatively problem-solve and drive cross-team collaboration and knowledge gathering to ensure campaign success and client satisfaction

  • Be part of the Ad Operations and Partnerships team and report to the Head of Programmatic Partnerships

  • Have a passion for programmatic, retail media, and navigating an increasingly complex advertising landscape

  • Support the creation of client business reviews, RFPs, RFIs and be the go-to person for all things programmatic for internal stakeholders and our external partners and clients in ANZ.

  • Work with our business operations, finance, partnerships and sales teams to surface new insights and opportunities for the business.

  • Comfortable going between being an independent business driver and supportive team player

Requirements

  • 5+ years of partnerships or sales experience within a buy-side ad tech company, working directly with brands and ad agencies to drive monetization of programmatic solutions.

  • Deep knowledge of the advertising agency landscape, Demand Side Platforms and identity resolution tech

  • Experience with, and understanding of, omnichannel advertising ecosystem and the ad tech landscape that helps to power it

  • Hands-on keyboard executional experience in at least one DSP platform

  • Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques

  • Strong understanding of 3rd party tracking, serving, and attribution technologies

About Afterpay

We're a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Afterpay helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With our suite of ad tech solutions, we enable merchants to connect with their customers more deeply off-platform.

What We Offer

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources