Brand Manager

This is a Brand Manager role with Bayer based in Pymble, NSW, AU
== Bayer ==

Role Seniority - mid level

More about the Brand Manager role at Bayer

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

• Join Bayer: Where Vision Meets Action

• 12 months, Fixed Term Contract

• Flexible Hybrid work 3 days in Pymble office

Brand Manager (Digital Channels) – Pharmaceuticals

Where do you want to go?

We have an exciting opportunity for a Brand Manager (digital Channels) to join the Bayer Pharmaceuticals team on a 12-month contract.

Working closely with our existing team of marketing professionals, you will bring a strong digital skillset to the team. Drawing upon your previous end to end campaign and content creation skills, this role would suit a hands-on person who understands the ANZ pharmaceutical market, digital marketing best practice and the regulatory environment we will comply with when working with medically registered products.

We have a hybrid work environment, 3 days at the Pymble office with access to free onsite, secure parking and close to Pymble train station.

Do something that moves you.

• Deliver on overall 'digital first' marketing campaign strategy and tactics for selected brands in our portfolio by developing integrated campaigns and content to be utilised across digital channels

• Design and implement customer-centric digital marketing campaigns from start to finish, by leveraging digital channels and CRM / marketing automation platforms for execution

• Implement continuous improvements based on performance evaluation and pre-defined KPIs

• Optimise and drive the use of omnichannel strategies, ensuring they align with all digital touch points and customer journey stages

• Maintain a deep understanding of customer needs and customer ecosystem by leveraging data and insights

• Efficiently manage and adapt global content, and develop new content aligned with Bayer brand and communication strategies across various platforms, to address customer needs

• Plan, produce, and manage review and approval of content within the Content Factory system, including creating newsletters, approved emails, eDetailers, and channel-agnostic modules using tools like eWizard

• Manage and prioritise campaigns, working through any product-relating backlogs items to ensure that the work is visible, transparent and clear to all

• Regularly report on product performance, trends and competitive insights and how it should shape future digital strategies

• Develop a deep understanding of customer journeys and pain points, leveraging digital metrics to inform adaptions to inform the strategy

• Manage product expenditure against allocation P&L

Does this sound like you?

• Proven digital marketing experience in a pharmaceutical or medical industry

• Hands on experience implementing customer centric, digital marketing campaigns and engagement strategies

• Sound understanding and competence at utilising marketing automation to streamline processes, manage customer journeys and nurture lead generation

• Intermediate knowledge of systems/platforms (eWizard, Veeva Vault, Veeva CRM, Web authoring tools)

• CRM expertise in Veeva platforms

• Demonstratable business acumen in forecasting, budget and P&L management

• Adaptability to work on a project basis across multiple established brands

• Effective relationship building and stakeholder management skills

• Strong communication and influencing skills

• A self-starter, who has a performance and results orientated mindset

Be You @ Bayer

We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background. We strongly encourage First Nations people to apply. If you have a disability or special need that requires accommodation, please let us know by contacting jobs.anz@bayer.com

Be part of something bigger

We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background. We strongly encourage First Nations people to apply. If you have a disability or special need that requires accommodation, please let us know by contacting jobs.anz@bayer.com

Location:

Australia : New South Wales : Pymble || Australia : New South Wales : Regional || Australia : New South Wales : Rydalmere

Division:

Pharmaceuticals

Reference Code:

843779

Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Bayer team will be there to support your growth.

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities

• Develop digital marketing campaigns
• Implement customer-centric strategies
• Performance evaluation

Key Strengths

• Digital marketing experience
• Customer-centric campaign implementation
• Marketing automation expertise
• Knowledge of systems/platforms
• CRM expertise
• Business acumen

Why Bayer is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Bayer not with Hatch.

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