Digital Marketing Operations Specialist

3 weeks ago

Sydney, Australia Ingenia Holidays Full time

Posted Tuesday 16 September 2025 at 2:00 pm

At Ingenia, we’re all about building belonging.

As an ASX 200 listed company, Ingenia owns and operates a growing network of over 100 lifestyle communities and holiday parks across Australia. Our portfolio includes over 15,700 income-generating sites, with more than 11,000 residents calling our communities home each day, and over 1.2 million guest nights enjoyed annually across our holiday parks.

Whether someone is staying for a weekend or settling in for years, we’re focused on creating warm, inclusive spaces where people truly feel at home.

Our people care deeply; about their work, their communities, and making a real difference. We’re bold, customer-focused, and always improving. At Ingenia, you’re empowered to grow, contribute, and create moments that matter.

Do what matters. Know you matter. Join us and help bring great experiences to life, starting with you

We are hiring a Digital Marketing Operations Specialist based from either our Sydney or Brisbane office.

Reporting to the Senior Digital Marketing Manager for Lifestyle Communities, this role will optimise our mar-tech stack, drive automation, and support digital campaigns that enhance customer engagement and deliver commercial outcomes.

This is a hands-on role for someone who thrives in a fast-paced, evolving environment. You’ll work across platforms like WordPress, headless CMS, Microsoft Power Platform, Dynamics, Zapier, and other enterprise-grade CRM and automation tools. From simple website updates to strategic integrations, you’ll be the go-to person for making things work.

- Heavily discounted accommodation at Ingenia Holiday Parks
- Employee share options
- Novated Lease options
- Hybrid working options
- Up to 26 weeks paid parental leave

Key Responsibilities

- Manage and optimise marketing technology platforms including CMS, CRM, automation, and analytics tools.
- Support digital campaigns and troubleshoot technical issues across platforms.
- Build dashboards and deliver actionable insights using tools like Google Analytics and Mixpanel.
- Identify and implement automation opportunities to improve efficiency.
- Collaborate with agencies and internal teams to deliver digital projects and reporting.

About You

- Proven experience with WordPress and headless CMS platforms are advantageous.
- Skilled in Microsoft Power Platform, Dynamics, Zapier, or similar tools (e.g. Salesforce, HubSpot, Marketo).
- Strong analytical and problem-solving abilities with examples from tech environments.
- Comfortable working in a dynamic, sometimes unstructured team setting.
- Willing to take on a mix of strategic and operational tasks, with a mindset for finding workarounds and driving innovation.

At Ingenia, we’re on the cusp of exciting digital transformation. You’ll be part of a collaborative team that values curiosity, initiative, and adaptability. While our current systems have some limitations, we’re investing in new technologies, and we are on the lookout for someone who’s ready to help bridge the gap and build what’s next.

Recruitment Process

- Apply via Ingenia’s website (no cover letter needed)
- Phone conversation with Talent Acquisition team
- Interviews
- Receive your offer, and join your team that values your contribution and collaboration

All applicants must be able to work in Australia and provide evidence of working rights, as well as undergo a National Police Check.

To learn more about what it’s like to work with Ingenia, take a look at our LinkedIn page here.

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