Content Marketing Executive

Our Journey

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

About the Role

We’re looking for a creative and strategic Senior Content Marketing Executive with a passion for storytelling, editing, and producing engaging social content. You’ll play a key role in shaping ShopBack’s organic and paid social presence, working closely with the Content Manager to bring campaigns to life and grow our brand across platforms.

Key Responsibilities

- Content Strategy & Creation

- Develop and execute content strategies across all social channels (Meta, TikTok, and emerging platforms) to drive engagement, awareness, and conversion.

- Lead the content creation process from concept to publication - including video editing, copywriting, and production coordination.

- Maintain a consistent brand voice, tone, and aesthetic across all content.

- Social Media Execution

- Collaborate with the Social Media Lead to plan and manage content calendars aligned with campaign launches, business objectives, and key marketing moments.

- Optimise content performance through analytics and insights, leveraging data to refine creative strategies.

- Engage with communities across social platforms, responding to comments and fostering meaningful audience interactions.

- Campaign & Collaboration

- Partner with designers, photographers, videographers, and talent to deliver high-quality, on-brand creative.

- Support influencer and user-generated content initiatives where relevant, ensuring alignment with broader marketing goals.

- Collaborate with internal stakeholders (e.g. brand, partnerships, and account teams) to integrate social content within larger marketing campaigns.

- Innovation & Growth

- Stay across emerging social media trends, formats, and platform updates to keep ShopBack’s content fresh and relevant.

- Experiment with new ideas to increase shareability, engagement, and paid performance.

Requirements

- Minimum 2 years of experience in social media, digital marketing, or content production.

- Strong understanding of social content creation, editing, and storytelling for short-form platforms.

- A self-starter who thrives in a fast-paced environment and can manage multiple priorities.

- Excellent communication and collaboration skills.

- A proactive, curious mindset - unafraid to experiment, learn, and adapt.

- Passion for creative trends and a keen sense of what makes content engaging and viral.

- AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale

ShopBackers' DNA

Grit

We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger

We value hard work, and having relentless drive.

Speed

We move fast and have a bias for action, all to deliver maximum impact.

Impact

We focus on results, always aiming for the best possible outcomes and timelines.

Growth

We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths

and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team

on a journey to global scale.

Competitive compensation

based on your performance.

Candid, open, and collaborative culture

where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit

to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference

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