Social and Content Manager

3 weeks ago

Council of the City of Sydney, Australia S2M Digital Full time

Overview

Are you a strategic thinker with a creative edge and a passion for digital storytelling? We're seeking a dynamic Social Media & Content Manager to shape and execute online presence across all major platforms. This is a hands-on leadership role ideal for someone who thrives in both strategy and production; leading a small team while personally crafting high-quality visual and written content.

Strategy & Leadership

- Develop and implement a comprehensive social media and content strategy aligned with brand goals.

- Lead and mentor internal creatives and freelancers (writers, designers, video editors).

- Define and track KPIs across growth, engagement, conversion, and reach.

- Own the content calendar to ensure timely, consistent publishing across channels.

Content Creation & Production

- Plan, script, film, and edit short- and long-form videos for social and web.

- Produce compelling visual and written content for social media, blogs, newsletters, and campaigns.

- Capture authentic footage of client stories, events, and team culture.

- Edit using CapCut and Adobe Premiere Pro, ensuring brand consistency, accessibility, and SEO optimisation.

Brand Strategy & Management

- Drive brand visibility, engagement, and loyalty through strategic initiatives.

- Ensure brand consistency across all internal and external communications.

- Conduct market and competitor analysis to inform positioning and growth.

- Collaborate with design and content teams to develop impactful messaging and visuals.

- Monitor brand performance and refine strategies using analytics.

Social Media Management

- Manage official channels including Instagram, Facebook, LinkedIn, and YouTube.

- Create engaging campaigns that showcase services, culture, and impact.

- Oversee community management and escalate reputational issues when needed.

- Stay ahead of digital trends, especially within aged care and disability support sectors.

Collaboration & Brand Development

- Partner with Marketing, People & Culture, and Operations to align messaging.

- Lead creative briefing, storyboarding, and approvals.

- Liaise with external agencies, freelancers, and suppliers as required.

About you

- 8+ years' experience in social media, content production, and brand management.

- Proven success in developing and executing digital strategies.

- Strong grasp of digital marketing, storytelling, and audience engagement.

- Excellent leadership, communication, and project management skills.

- Data-driven mindset with the ability to translate insights into action.

- Experience working cross-functionally and with external partners.

- Proficiency in marketing tools and analytics platforms

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