Apply in 3 Minutes Loyalty Specialist

Overview

We’re looking for a Loyalty Specialist to join the Country Road Group As the Loyalty Specialist for Growth & Retention, you will work on growing member value and retaining members of the loyalty programs across CRG. In this role you will plan, coordinate and execute tactics that not only drive store engagement but also digital touchpoints as well.

Reporting into the Loyalty Lead, you will work together to create tactics across the customer journey to drive member value.

Key Accountabilities

- Grow member value and retain members through planning, coordinating and executing loyalty tactics utilising multiple channels e.g. store network, website testing, app, email etc.
- Support the Loyalty Lead with the development and execution of growth and retention strategies to continue to optimise performance. E.g. lifecycle journeys, tactical intervention, targeted offers, experiential benefits.
- Perform analysis with customer data to inform the biggest opportunities and planning of tactics
- Work with our Analytics and Data Science teams to develop reporting and models that spot opportunities.
- Report back on the sales/profit impact of loyalty tactics implemented.
- Contribute to periodic reporting (e.g. quarterly) to the business on acquisition activity

Key Capabilities

- Experience in a related role, acquiring new members or growing a membership base e.g. Loyalty, Marketing
- Ability to interpret and analyse data to identify trends and drivers of customer behaviour.
- Experience developing or using analytical methods related to Loyalty, in conjunction with Analytics and Data Science partners.
- Up-to-date knowledge on local and international Loyalty Program trends, or an interest in learning this area.
- Experience in end-to-end BTL campaign management
- Confidence and experience in presenting at meetings with data in a clear way
- Understanding of member databases, personalisation and segmentation.
- Strong communication and influencing skills and the ability to develop effective relationships across all levels of a business

Why work for CRG?

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

- Generous employee discounts across our House of Brands
- Seasonal clothing allowance
- An additional day of leave for your birthday
- An Industry leading Parental Leave Program
- Flexible working arrangements to support work/life balance
- Annual learning calendar to support the ongoing development of our team
- Support community partnerships across our Corporate Social Responsibility Program
- We are committed to operating ethically, sustainably, and responsibly.

About CRG

Country Road Group is Australia/'s largest Lifestyle Brand Houses comprising of iconic brands including Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential.

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

Advertised: 16 Sep 2025 AUS Eastern Standard Time
Applications close: 17 Oct 2025 AUS Eastern Daylight Time

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