Assistant Brand Manager
4 weeks ago
Overview
Techtronic Industries (TTI) is a global organisation, a world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. The TTI brands like MILWAUKEE, RYOBI, AEG, VAX and many other are recognised worldwide for their deep heritage, superior quality, outstanding performance and compelling innovation.
Through an ongoing company-wide commitment to cordless technology, innovation and strong customer partnerships, TTI consistently delivers exciting new products that enhance customer satisfaction and productivity. We are committed to ensuring our people have a great experience at TTI, so in addition to an exciting and challenging role we also provide:
- Competitive remuneration package
- Modern office/workshop with onsite parking
- All the tools of trade provided
- Exposure to world class technologies
- Generous discounts on company products for multiple brands
TTI is currently seeking a Assistant Brand Manager to join our team in 31 Gilby Rd, Mount Waverley, VIC, 3149. Reporting to the Marketing Manager, your key duties will include:
Responsibilities
The Assistant Brand Manager will work as part of a multidisciplinary marketing team and support the development of brand strategies and brand activations to engage customers and drive customer demand across the RYOBI, AEG, KANGO, HOOVER, EMPIRE and VAX brands. Core responsibilities include managing new product launch (NPL’s) and supporting content, assisting with campaign and sales initiatives execution andsupporting communication & budget management processes.
- Assist Marketing Manager with developing annual and multi-year brand plans innovation pipelines and retail marketing calendars to drive equity and growth.
- Assist Brand Managers with developing and executing campaigns/sprints.
- Work closely with cross functional teams and support the alignment to brand guidelines to deliver consistency of brand in market.
- Work with packaging design teams to ensure brand packaging guidelines are established and governed.
- Manage approvals for all Marketing PO’s and PR’s, ensuring all Marketing purchase orders and requests are compliant per the TTI finance and procurement process.
- Manage A&P budgets for initiatives within which you are the project lead.
Qualifications / What we are looking for
- Bachelor Degree in Marketing / Business Management or equivalent
- 2+ years’ experience as an Assistant Brand Manager, Marketing Co-ordinator or Assistant, working on ATL campaigns and TTL activations
- Experience with media channels (e.g. TV, Radio, OOH, Meta, Google), digital marketing platforms (e.g. CRM, CMS), analytics tools (e.g. Qlik, Google Analytics) an advantage.
- Able to collaborate and develop strong relationships with internal and external stakeholders. Exposure to working with media and creative agencies an advantage.
- Be energetic, flexible and enjoy working in a fast-paced working environment
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