Marketing Technology Lead

4 weeks ago

City of Melbourne, Australia ClearCompany Full time

Marketing Technology Lead required to build and execute automated customer journeys for a leading financial services business in order to enable email journey tracking.

Responsibilities

- Build scalable marketing automation and personalisation solutions
- Unify customer data with Marketo for segmentation and predictive insights
- Manage governance, performance, upgrades, and licensing across platform
- Ensure compliance with robust data models and consent handling
- Drive adoption of the platform across the business

Requirements

- Strong hands-on experience with Marketo or Salesforce Marketing Cloud to execute campaigns
- Tertiary qualifications in marketing or a relevant discipline
- Experience launching eDMs to a predefined subscriber list as well as new customer segmentation
- Customer journey mapping experience
- Business and process analysis skills

Click on the 'Apply' button or send your resume to sahuja@fourquarters.com.au

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