Marketing Automation Specialist

4 weeks ago

Byron Bay, Australia LifeFlight Australia Limited Full time

The Opportunity

We/'re looking for an experienced Marketing Automation Specialist with proven Salesforce Marketing Cloud skills to help deliver outstanding customer experiences and drive increased revenue through smarter, data-driven segmentation and engagement. In this role, you will be responsible for building and executing automated customer journeys and campaign programs across consumer-facing communications and retention initiatives, ensuring a seamless and consistent experience throughout the customer lifecycle.

Organisational Structure

You/'ll report to our Marketing Manager in a permanent full-time position, 100% onsite. This role will be working from our Byron Bay HeadQuarters, working Monday to Friday, 8-4pm or 9-5pm - you choose For Gold Coast based candidates, there is flexibility to work 1-2 days per week from our Varsity Lakes Office, with the remaining days spent in our Byron Bay HQ.

A Day in the Life

- Own and manage customer lifecycle journeys and email marketing automation programs
- Leverage Salesforce Marketing Cloud to deliver highly personalised, data-driven campaigns focused on loyalty, growth, and retention
- Create marketing automation programs within Salesforce Marketing Cloud Journey Builder and work with IT, operations, design and content teams to create and improve journeys across both marketing focused and transaction email programs
- Deliver and manage direct marketing campaigns using Salesforce Marketing Cloud and OneSignal to the TripADeal subscriber database (email, sms, push etc), and monitor, analyse and report on campaign performance with structured A/B testing on a regular basis to improve BAU performance
- Create test scenarios for applications and enhancements, ensuring functional requirements are met
- Implement subscriber segmentation enhancement and improvements, auditing and ensuring health of subscriber database
- Provide recommendations on improvement of data capture and system integrations to improve customer communications
- Meet KPIs and develop strategies to ensure the effectiveness and efficiency of marketing initiatives
- Demonstrate excellent attention to detail and strong project and time management skills to ensure all tasks are completed accurately and efficiently

To be a Front Running Candidate

- High level of expertise and hands-on experience with Salesforce Marketing Cloud to execute and manage campaigns effectively.
- Tertiary qualifications in marketing or a relevant discipline
- Experience launching eDMs to a predefined subscriber list as well as new customer segmentation
- Experience with lifecycle review and implementation and/or implementing integrated solutions including other Salesforce Marketing Cloud technologies, cloud-based marketing solutions and integration services
- Business and process analysis skills
- SQL, HTML and CSS experience
- The successful candidate will be required to undergo a Qantas background check

Why TripADeal?

- Competitive salary package
- Learn, develop and advance your career within TripADeal
- Fun, casual working environment, where shoes are optional
- Staff travel discounts
- Employee Assistance Program
- $1,040 per annum of subsidised gym memberships
- Access to Corporate Fitness Passport
- Regular social get togethers
- Savings and discounts on groceries, electronics and homewares
- Volunteer leave as part of giving back to the local community
- Generous parental leave support program

See your next destination as a Marketing Automation Specialist for TripADeal? Your future pathway is just one click away. Apply now

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