Performance Marketing Manager

12 hours ago

Council of the City of Sydney, Australia Parity Consulting Full time

The Opportunity

Expression of interest: We're working with a number of clients who have shared that they are growing or building out their team within the Performance Marketing space. Open to both Sydney and Melbourne. We'd love to connect and see if there might be alignment with any roles coming up

Key Accountabilities

- Assist in the development of a comprehensive B2B Growth Marketing strategy across all channels (online and offline) to acquire and retain customers

- Lead and execute end to end full-funnel digital marketing campaigns

- Manage paid advertising across Google Ads and Meta Ads

- Responsible for reporting on performance metrics and when required, presenting this back to the team or business

- Focus on implementing as well as optimising CRM automations, email nurture and lead journeys

- Management of third party agencies and working cross collaboratively across the business

- Drive continuous testing across all performance marketing initiatives including A/B testing and creative, landing pages, audience targeting to maximise ROI

To be successful in this role, you will have

- 3-5 years of proven experience in running performance marketing campaigns across paid search (Google Ads, Bing Ads etc), affiliates and programmatic media buying

- Ability to execute campaigns to drive acquisition volume efficiently

- Proven experience in A/B testing, developing test and learn frameworks and initiatives to drive conversion (CRO)

- Proficiency and comfort with data and analysis, as well as reporting tools such as Google Analytics

- Ability to work in fast-paced environments

- Experience in collaborating across cross-functional teams

Why Apply?

- Hybrid and flexible working environment

- Ability to execute meaningful and valuable work for the business

- Great, collaborative culture

Your Next Step

If you want to work for an organisation that is focused on customer centricity with strong culture values and the ability to grow your career this will be the opportunity for you. For a confidential discussion, please click APPLY.

Whether you are a sports fanatic, shark diver or part time antique collector, we celebrate your uniqueness.

Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.

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