Head of Marketing

Want to architect the marketing engine of Australia’s next household name in education? To build the story that inspires thousands of families, and shapes the future of learning? To lead the charge as we scale from a high-growth startup to a national icon? At Contour, our growth has been explosive, driven by a product that works, and a brand that parents and students trust. So far, our marketing has been founder-led, built on scrappy, high-impact initiatives that have propelled us into the AFR’s 100 fastest growing companies for four years running. Now, we’re looking for a marketing visionary to take the reins. A master storyteller, a data-driven growth architect, and a natural leader who can build a world-class marketing function from the ground up. Someone who can blend brand building with performance marketing, turning Contour into a brand that isn’t just recognised, but loved and trusted nationwide for being student-first. This role is for someone who thrives on building systems, scaling teams, and owning the entire marketing funnel - from brand awareness and digital acquisition, to community engagement and events. You’ll be the voice of our brand, the engine of our growth, and a key leader in our national expansion. We’ll give you everything you need to build a marketing engine others look to for inspiration, and set the benchmark for what amazing looks like across an entire industry. Who We Are At Contour, we’re reshaping education, one student at a time. Born from the frustration of students who knew the system could be better, we set out to build what we once wished existed: tutoring that actually works. Not generic classes. Not recycled notes. Not overpriced, overcrowded rooms with an out-of-touch teacher who couldn’t relate. But a complete ecosystem of tutoring, resources, and support, meticulously designed to help every student reach their full potential. Since 2020, over 10,000+ students have trusted Contour to guide their academic journey, and we’ve grown to over 300+ team members. We’ve produced hundreds of 99+ ATARs, tutored the World-Record UCAT scorer, and placed more students into medical school than any school in Australia. Our growth is a testament to the simple philosophy: Put the student first, always. Everything we design, from our world-class tutor-training programs to our purpose-built campuses, exists to help students master content faster, perform with confidence, and even rekindle the joy of learning. Contour is a group of three brands united by one goal: to give every student the best chance to achieve their full potential: - Contour Education: Reshaping how students master their high school subjects with small-group tutoring, structured resources, and 1-on-1 support across Maths, Science, and English. - Contour Medprep: Reshaping medical preparation with a proven, step-by-step pathway through the UCAT, interviews, and admissions, led by a team of 100+ medical students. - Contour TestPrep: Reshaping test preparation, starting with the selective entry exam, through rigorous tutoring, mock exams, and data-driven feedback to give students a decisive advantage. This is Contour. Built by students, for students. What You'll Do As the Head of Marketing, you will be the architect of our growth and the voice of our brand. - Lead & Develop the Team: Inherit and mentor a talented team of five marketers. Coach, recruit, and scale a top talent team while fostering a culture of creativity, accountability, and data-driven excellence. - Architect the Growth Strategy: Own the national marketing strategy, roadmap, and budget. Build and scale our student acquisition and retention engine across digital & performance marketing, SEO, content, email, and social. - Elevate Product Marketing: Shape go-to-market positioning and messaging across our programs and brands - from Contour Education to Contour MedPrep and Contour TestPrep - ensuring each has a clear, differentiated story that connects with parents and students. - Amplify the Brand Narrative: Define, champion and codify Contour’s story. Craft a consistent, compelling voice across every channel and campaign, guiding creative direction and visual identity to make our brand not just recognised - but loved. - Drive National Expansion & Annual Program Launches: Lead go-to-market strategies for new campus launches and products. Create a world-class marketing launch for our annual program intake. Turn local successes into a national playbook for growth in close collaboration with Sales and Operations. - Own the Lifecycle: Design and optimise the full funnel - from awareness to enrolment, retention, and referral. Build CRM and automation strategies that turn leads into loyal families and advocates. - Own the Data: Establish KPIs, analytics, and reporting frameworks to measure ROI and drive continuous improvement. Translate insights into action that accelerates growth. - Experiment Relentlessly: Build a culture of testing and iteration. Experiment across creative, channels, and offers - scaling what works to maximise ROI. - Collaborate & Influence: Partner with the co-founders and leadership team to create a seamless, high-performing student journey from first impression to alumni. What You'll Bring - A Proven Growth Leader: You have 8+ years of experience in senior marketing roles with a clear track record of scaling a B2C brand in a high-growth environment. - A Player-Coach: You have proven experience recruiting, managing, and developing high-performing marketing teams. You lead by example and are passionate about mentoring others. - A Full-Funnel Expert: You possess deep, hands-on expertise in digital & performance marketing (Google Ads, Meta Ads), SEO, content strategy, and marketing automation. - A Strategic Brand Builder: You know how to craft compelling narratives that connect with consumers. You think strategically about brand positioning while ensuring tactical execution is flawless. - Data-Driven & Analytical: You have a talent for turning complex data into actionable strategies and are obsessed with measuring what matters. - An Owner: You have a full-ownership mentality. You're just as comfortable setting a high-level strategy as you are rolling up your sleeves to get it done. - Ambitious & Creative: You thrive in a fast-paced environment where you can make a significant impact and bring bold, innovative ideas to the table. - Bonus Points: Experience in education, high-growth startups, or franchise models. Why Join Us? - High Impact: This isn't a "keep the lights on" role. You will be a key architect of our national growth story, with your work directly impacting thousands of students and families. - Ownership & Autonomy: You'll have the creative freedom and ownership to build the marketing function for a national brand, working in direct collaboration with the co-founders and leadership team. - Clear Path for Growth: This is a pivotal role with significant growth opportunities. As the organisation expands nationally, this position is designed to evolve into our future Chief Marketing Officer (CMO). - Competitive Package: We offer a competitive salary for top-tier talent and a flexible, hybrid environment where we value output, not hours at a desk. Our supportive benefits include an EAP, birthday/loyalty leave, and lifestyle allowances. - A Vision to Believe In: We’re ambitious, passionate, and on a mission to reshape education in Australia. Our goal is for Contour to become the most trusted name in tutoring nationwide. After your work, when people see white with a blue ‘C’, they should immediately think of Contour - the way red and gold means McDonald’s, black and white stripes mean Adidas, and Tiffany blue means Tiffany & Co. If this challenge sparks your inner-marketing flame - your drive to prove yourself and take your career to the next level - this is the role for you P.S. We know our current website is extremely outdated - we built it ourselves when we were 18, back when Contour first started. A brand-new site is on the way at www.contour.com.au. #J-18808-Ljbffr