Head of Marketing

2 weeks ago

City of Melbourne, Australia Amer Sports Full time

At Arc’teryx, we build gear that’s obsessively designed to perform in the wildest conditions. Now, we’re looking for a senior Head of Marketing to shape the future of our brand in Australia and New Zealand.

In this role, you’ll lead the creation and execution of our regional marketing strategy, ensuring alignment with global objectives while tailoring initiatives to the unique ANZ market. You’ll unify brand, retail, digital, PR, and community marketing under one vision—driving awareness, guest engagement, and conversion across every touchpoint. Being part of the Arc'teryx ANZ Leadership team, your impact will be felt in every store, campaign, and community event across the region.

What you’ll do:

- Lead the Arc’teryx ANZ long-term marketing strategy – building an omnichannel roadmap that enhances visibility, drives growth, and strengthens our retail success.
- Translate global brand direction into local market execution – adapting campaigns for ANZ while maintaining alignment with global brand objectives.
- Drive integrated marketing campaigns – from planning and ideation through to delivery, working cross-functionally with brand, commercial, and merchandise teams to maximise impact.
- Champion digital-led consumer journeys – leveraging insights, analytics, and innovation to design elevated digital strategies in collaboration with the Head of Digital.
- Elevate omnichannel retail experiences – delivering best-in-class executions across our owned retail stores and strategic wholesale accounts.
- Oversee PR, community, and trade marketing initiatives – building meaningful connections with our communities and strengthening brand presence across ANZ.
- Build and inspire a high-performing team – leading the structural development of the ANZ marketing function and aligning talent to short, mid, and long-term objectives.
- Measure and communicate success – defining clear performance metrics, managing budgets effectively, and reporting outcomes to senior leadership and global partners.
- Stay close to the consumer – using deep category and consumer insights to design strategies that meet evolving market needs and deliver measurable ROI.

What you’ll bring:

- 10+ years in marketing, with proven experience leading brand and retail strategies for global consumer or retail brands.
- Demonstrated leadership in omnichannel marketing (retail, digital, community, and B2B).
- Experience adapting global brand strategies to fit regional consumer landscapes.
- A strategic yet hands-on approach—you’re as comfortable setting vision as you are executing details.
- Expertise in turning consumer insights and analytics into actionable strategies.
- Strong team leadership skills, with experience building and scaling marketing teams.
- Excellent communication, storytelling, and stakeholder engagement abilities.
- Commercial acumen with budget management and proven ROI delivery.
- Agility, adaptability, and a genuine passion for the outdoors.

This is your opportunity to shape how Arc’teryx shows up in ANZ—leading a growing team, strengthening community connections, and ensuring our guests experience the brand in its highest form.

Ready to help us build something extraordinary? Apply now.

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