Social Media Specialist Urgent Search

2 weeks ago


Sydney, New South Wales, Australia Storyful Full time
Create timely and compelling social media posts for all of The Australian's various social media channels, including bespoke executions for LinkedIn, Facebook, Instagram, X and Pinterest using Canva, Emplifi and Later

Grow subscriptions via our social channels

Increase traffic referrals

Provide content for The Australian's paid social media program, including creating organic posts for boosting and attending weekly results meetings and matching audience segments with content

Grow our followers on each of our social accounts

Closely monitor engagement and acquisition analytics and apply them to identify key trends, content opportunities and respond to audience demand

Identify daily vertical video opportunities and work with the video team to execute them

Attend digital standup, AM, PM and weekend news conferences and content planning meetings and make contributions to the discussions

Collaborate with news desk and section editors on social media strategy and roll out, including card posts, link posts, reels, stories and vertical video

Take daily direction from the Off-Platform editor

Who are you?

Creativity and flair

An understanding of graphic design principles

Using audience insights to inform content selection for various channels

An understanding of The Australian's editorial values, standards and style

The ability to package content for different audience segments and channels using picture selection, graphics, sells, calls to action

Enthusiasm, drive and and a willingness to learn new software applications and across content management systems

A high level or organisation and an ability to meet rolling deadlines

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

- Exclusively ours - Access to publications and products from across the News Corp family
- Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
- Financial wellbeing - Support on making the most of your money
- Perks & discounts - Exclusive offers across a range of products and services
- Giving back - Make a difference to our communities.
- Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

We are proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

What's the role?

- Create timely and compelling social media posts for all of The Australian's various social media channels, including bespoke executions for LinkedIn, Facebook, Instagram, X and Pinterest using Canva, Emplifi and Later

- Grow subscriptions via our social channels

- Increase traffic referrals

- Provide content for The Australian's paid social media program, including creating organic posts for boosting and attending weekly results meetings and matching audience segments with content

- Grow our followers on each of our social accounts

- Closely monitor engagement and acquisition analytics and apply them to identify key trends, content opportunities and respond to audience demand

- Identify daily vertical video opportunities and work with the video team to execute them

- Attend digital standup, AM, PM and weekend news conferences and content planning meetings and make contributions to the discussions

- Collaborate with news desk and section editors on social media strategy and roll out, including card posts, link posts, reels, stories and vertical video

- Take daily direction from the Off-Platform editor

Who are you?

- Strong copy writing skills

- Creativity and flair

- Attention to detail

- An understanding of graphic design principles

- Using audience insights to inform content selection for various channels

- An understanding of The Australian's editorial values, standards and style

- The ability to package content for different audience segments and channels using picture selection, graphics, sells, calls to action

- Enthusiasm, drive and and a willingness to learn new software applications and across content management systems

- A high level or organisation and an ability to meet rolling deadlines

- A collaborative approach

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

- Exclusively ours - Access to publications and products from across the News Corp family
- Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
- Financial wellbeing - Support on making the most of your money
- Perks & discounts - Exclusive offers across a range of products and services
- Giving back - Make a difference to our communities.
- Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

We are proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

What's next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.

Category:

The Australian & Prestige

About Us

We are proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

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