Social Media Specialist

Social Media Specialist (OxyShred Energy)Social Media Specialist (OxyShred Energy)

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Talent Acquisition Specialist @EHPlabs | Ex-TikTok

Social Media Specialist - Beverage

We are on the hunt for an individual brimming with high energy, and has an innate passion for all things related to health and fitness. What matters most is your attitude and your ability to stay ahead of the latest social trends.

Social media should be your second home; it's where you live and breathe. Trendsetter and highly adaptable and flexible to keep up with the ever-evolving nature of the platform and its audience.

About the Role:

As the Social Media Specialist, you are responsible for managing and growing the brand's online presence, creating engaging content, and coordinating high-impact campaigns across OxyShred Energy, OxyShred Infinity, and HYDREAU.

Your role extends beyond social media to include content coordination, influencer collaborations, and shoot organisation, ensuring OxyShred Energy remains at the forefront of digital trends while continuously engaging and growing its community. You are also responsible for driving social media growth through strategic initiatives, ensuring content maximisation, and leveraging both organic and paid social opportunities.

Responsibilities:

• Execute and manage the social media strategy across key platforms, ensuring alignment with brand goals and market relevance.
• Develop and maintain a content calendar, planning and scheduling engaging, on-brand content to drive awareness and interaction.
• Create, repurpose, and optimise content (including influencer and UGC) for platforms like Instagram Reels, Facebook Reels, YouTube Shorts, and TikTok.
• Monitor and engage with the online community daily, including comments, DMs, and influencer interactions, to foster connection and conversation.
• Collaborate with internal teams and external creators to produce high-quality, innovative content through structured planning and feedback.
• Coordinate and manage content shoots, events, and activations to maximise brand visibility and social amplification.
• Track, analyse, and report on social media performance, using insights to optimise content and platform strategies.
• Identify trends, growth opportunities, and new content formats to continually elevate brand presence and audience engagement.

About you:

• 2-3+ years proven experience in social media management, TikTok campaigns and understanding data tied to campaigns.
• Strong communication and relationship-building skills.
• Proficiency in social media management tools.
• Creative thinker with a keen eye for identifying trends and opportunities.
• Exceptional organizational and project management skills

About EHPlabs:

At EHPlabs we are about leading health and fitness through our ethos of 'we rise by lifting others'. Our prefix 'EHP' stands for 'Empowered Human Potential' as we believe in empowering our community with the tools and vital information to make better-informed decisions leading to healthier, happier lifestyles.

Since our launch in 2012 we are proud to have positively impacted millions of people's lives through our industry-leading fitness supplements as well as our high-impact marketing through digital channels.

We are a team of passionate people who strive for continuous and never-ending improvement. To learn more about us please visit our website: http://ehplabs.com

Benefits of working for EHPlabs:

• Fun, supportive family culture
• Discounted supplements and protein bars
• Did we mention office dogs?

Note: To be considered for this role, you must have the right to live and work in Australia.

Seniority level

• Seniority levelAssociate

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesHealth, Wellness & Fitness

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