Product Marketing Manager

Overview

NEWLYCREATEDROLE

Who are we?

CreditorWatch is a leading Australian data and technology company that provides businesses with access to unique data and innovative products. By using our platform, our customers can confidently manage their commercial relationships, improve productivity and reduce financial risk. As a commercial credit reporting bureau, we offer a complete suite of credit reporting products and data insights covering the entire customer lifecycle, from customer onboarding and credit decision automation to credit risk management and automated collections. We were established in 2010 and were named as one of AFR/'s Top 10 Best Places to Work and certified by Great Place to Work across 2022 and 2023. We saw significant growth in 2024 and expect continued momentum in 2025, making this the perfect time to join CreditorWatch.

Our Purpose Empower Australian businesses to trade confidently with their customers.

Our Mission We aim to be number one in our industry by delivering unique data insights and innovative products.

Collect, the Product

Collect is CreditorWatch’s built-for-purpose accounts receivable platform, enabling faster payments and smarter collections by combining direct ERP integrations, best-in-class CreditorWatch data, and workflow-driven automation. Unlike legacy systems, Collect is designed for the complexity of modern receivables processes, empowering accounts receivable teams to migrate away from manual processes and invest in the right escalation tactics, bringing more cash in faster — without admin headaches or the need to hire more staff.

Your Role & Team

As an embedded member of the Collect team, the Collect Product Marketing Manager will work closely with the product and marketing teams to shape the GTM strategy for Collect, helping drive growth, retention, and expansion initiatives through research-based market and customer analysis, internal enablement, and compelling market positioning.

The Collect PMM will be the strategic partner of the Collect product team, a subject matter expert in the product and the customer who iteratively builds the GTM playbook, owns release planning and execution, shapes adoption programs, and equips the marketing and sales teams with the training, knowledge, and collateral to execute the GTM strategy effectively.

This role reports directly to the Product Marketing Lead and is a full-time opportunity offering hybrid working conditions out of our Sydney CBD Office.

Some of your responsibilities include and are not limited to:

- Build market and customer intelligence for Collect – including desktop research, data analysis, customer discovery, and win/ loss interviews.
- Own the GTM strategy for Collect: messaging, positioning, ICP definition, channel strategy, pricing and packaging.
- Create internal enablement playbooks, including messaging guides, battlecards, objection handling, and qualification guidelines.
- Own feature and product launch process for Collect.
- Run sales and marketing enablement training.
- Write customer-facing collateral: pitch decks, demo video scripts, solution overviews, product fact sheets, landing page copy, case studies, getting started guides, emails.
- Secure customer testimonials and case studies.
- Help build adoption and expansion programs.
- Partner with the product marketing lead to establish and adhere to best-in-class product marketing process and collateral quality standards.

Our ideal candidate

You’re a natural communicator and storyteller — equally comfortable writing sharp, engaging web copy or presenting a go-to-market strategy that gets everyone on board. You thrive on collaboration and know how to influence and align stakeholders across teams.

Curious by nature, you love digging into fintech products, customer needs, and market trends to uncover what really drives behaviour. You’ve likely run customer discovery calls, marketed a B2B SaaS product, or worked in a fast-moving tech environment where cross-functional teamwork is the norm.

While product marketing experience is a plus, we also value transferable skills from growth marketing, strategy, content, or even R&D. Bonus points if you bring a flair for design or video editing – but it’s not a dealbreaker.

More than just work

- Keep Active – All employees get a Fitness First Platinum gym membership.
- Daily Fuel – Barista-made coffee, breakfast, snacks, lunches and drinks on us – we got you
- Phone Credits - We pay you $50 per month to put towards your plans - how good.
- Wellness Days – Receive an additional day off each month. Whether you’re pursuing physical activities, cultivating your mental wellbeing or supporting your community… this is your time to switch off from work.
- Monthly Massages – We offer monthly in-house massages to soothe those sore spots and tight knots. Poor posture? Stressful week? We get it.
- Bonus Shares – We offer our dedicated employees’ performance-based bonuses. Our employees are also permitted to gain access to our bespoke Employee Share Scheme, giving you the rare opportunity to invest in a growing technology company.
- Fun Activities – We love escaping the workplace to do fun stuff. Whether its pasta-making, sailing classes, touch footy, winery tours, go karting or relaxing on the company boat (we own a boat) – these monthly team building activities will keep you feeling valued and connected.
- Legal Services – Our employees get access to free legal services – from conveyancing and property advice to legal assistance around wills, trusts, powers of attorney and more. We make life easier for you, saving you time, money and unnecessary headaches.

Our Values

The 1%’ers add up – Our commitment to going that one step further sets us apart, as we believe that small efforts or improvements in any aspect of our work collectively lead to significant success.

We are dependable and trustworthy – Our clients are everything to us and we are passionate about maintaining and delivering reliable and trusted services to them.

We are committed to growth – Our success comes from our ability to grow and adapt; both collectively and individually. We set the bar high to ensure we continue to innovate and exceed expectations. We are dedicated to the development of our business and our people.

Our people make the difference – Just as we help small businesses think big, we help our employees achieve their aspirations. We provide our people with challenges and opportunities, supporting them to live their best lives.

Recruitment Process – We like to keep it simple

1. Phone Screening – A deep dive into the company, role and experience required, including a thorough review of your match to the role – let’s get to know each other and ensure the opportunity is a match
2. Hiring Manager Meeting – This is an opportunity to showcase why your background and skill set aligns to the role and ask questions – be as curious as you want
3. Functional Meeting – Let’s get technical. Here you’ll be set up with a take home case-challenge that is designed to look into the way you think and approach certain situations.
4. Values Meeting – We’d love to hear why CreditorWatch and see how you’d fit into our world.

We are committed to you

We offer a fantastic culture with open communication and rewards and recognition that include probation celebrations, all-staff birthday and service anniversary celebrations.

We are an equal opportunity employer and committed to excellence through diversity. We do not discriminate on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are a 2024Circle Back Initiative Employer – we commit to respond to every applicant.

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