Sr. Product Marketing Manager

Overview

ServiceChannel helps many of your favorite brands manage their physical locations and facilities. Our customers are market leaders in the retail, restaurant, grocery, convenience store, healthcare, fitness, banking, and education industries. We rely on ServiceChannel across 600+ brands operating in 66 countries to deliver the best possible guest and employee experience.

Even after 25 years, we retain a startup spirit with ambition to grow into new markets while offering new AI solutions. We are primed for success and on a high growth trajectory. We are committed to creating a great product for our customers and a great work environment for our employees to succeed professionally and personally.

About the role: Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager will help lead our go-to-market strategy, positioning and messaging, and sales enablement. You will drive a preference for our solutions by highlighting our value propositions, differentiators, and visionary roadmap, and by enabling our sales team to influence customer behavior at scale. This is a tremendous opportunity to establish in new and existing markets why ServiceChannel is the preferred partner for transforming facilities management as we introduce new AI-powered solutions.

Responsibilities

- Define and refine how we position our offerings, value propositions, and differentiators based on voice of the customer interviews, market research, and competitive analysis.
- Craft concise and compelling solution messaging for use by sales, demand generation, content, and customer success teams.
- Continually look for ways to test and optimize messaging to enable our sales teams to present the right message and materials to the right buyers at the right time.
- Create sales enablement content and tools to improve deal velocity and win rates.
- Train the sales team during sales kickoff and continuous learning sessions.
- Build industry-specific and persona-based content to influence high-level decision makers and influencers at target accounts.
- Pitch and present ServiceChannel’s value, vision, and solutions to customers, prospects, and partners in videos, webinars, and at events.
- Champion new innovations, including AI launches, by coordinating cross-functional go-to-market launch activities from conception to execution.
- Create public facing pitch decks, web pages, videos, demo talk tracks, and more.
- Gain an intimate knowledge of the business problems our customers face to help our customers, partners, and influencers understand “Why ServiceChannel”.
- Collect and analyze competitor and industry trends to inform product priorities and identify opportunities to grow market share.
- Build and maintain competitor intelligence library, battlecards, win/loss analysis, and objection handling.

What we are looking for

- 4+ years of experience in product marketing or sales enablement in the B2B SaaS space.
- Razor-sharp writing and presentation skills with a knack for storytelling and distilling complex ideas into compelling copy.
- Proven understanding of a complex B2B SaaS sales process with multiple stakeholders.
- Experience leading key GTM programs, including product launches, sales enablement efforts, competitive analysis, and content creation across the sales funnel.
- Track record of creating presentations, web pages, videos, and other materials tailored to resonate with multiple buyers.
- Comfortable leading cross-functional teams, managing multiple stakeholders, moving people to a decision, and filling in gaps.
- Demonstrated talent for both qualitative and quantitative research and creating recommendations, strategies, and outputs based on that research.
- Proven success in fast-paced, high-growth environments with uncertainty.
- Proficiency in Microsoft Office suite.

Bonus points

- Experience with marketing complex B2B SaaS workflow systems and services for business operations with multiple buyer and user personas.
- Track record of success in elevating sales team performance through enablement.

Our benefits

- We’re a fast-growing company where everyone has a voice, and every team member is encouraged to help share our organization’s future.
- We are a fully remote company with Marketing and Product teammates located around the USA.
- We foster a culture of inclusion, collaboration, and innovation.
- We energize and align our teams with offsite meetings throughout the year.
- We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.

About us

ServiceChannel is the market leader in software and services for multi-site facilities management, enabling many of the world’s most valuable retail and restaurant brands to deliver outstanding customer experiences every day. We help our customers achieve peak performance with their locations and assets by managing repairs, maintenance, and capital projects with data. We are the leader in our space, and we continue to earn that position by innovating around AI, data analytics, and automation through our market-leading software and services. Learn more at: servicechannel.com.

ServiceChannel is a member of the Fortive group of leading technology companies, united by a shared purpose to make the world stronger, safer, and smarter. With more than $6 billion in annual revenues and a team of 17,000 employees, Fortive grows by tackling challenges and developing essential technology for the people that accelerate progress. Our culture is rooted in continuous improvement, and our operating model is the Fortive Business System. Learn more at: fortive.com.

Fortive Corporation Overview

Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

Equal Opportunity

We are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Bonus or Equity

This position is also eligible for bonus as part of the total compensation package.

Pay Range

The salary range for this position is (in local currency): $100,700 - $186,900

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