Manager - Marketing Automation Manager [Apply in 3 Minutes]

Ready to shape the future of work?

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead.

Inviting applications for the role of Manager, Marketing Automation Manager

We are seeking a Marketing Automation Manager specializing in Adobe Experience Platform (AEP) to lead the orchestration, execution, and optimization of cross-channel marketing campaigns and customer journeys.

Responsibilities

- Develop and execute multi-channel marketing automation strategies leveraging AEP’s capabilities, ensuring alignment with business goals and customer experience standards.
- Develop and lead marketing automation strategy across lifecycle stages.
- Partner with cross-functional teams to align automation initiatives with business goals.
- Mentor and guide junior team members and foster a culture of experimentation and continuous improvement.
- Oversee the end-to-end delivery of automated campaigns and customer journeys using AEP and associated Martech tools.
- Act as the subject matter expert on AEP, ensuring the platform is effectively utilized and continuously optimized for campaign performance and customer engagement.
- Partner with stakeholders from Marketing, Data, Technology, and Compliance to design data-driven journeys and ensure marketing automation processes are efficient, scalable, and compliant.
- Monitor campaign performance, analyze results, and drive ongoing optimization to improve ROI and customer outcomes.
- Identify, recommend, and implement enhancements to marketing automation processes, workflows, and governance.
- Promote AEP best practices and mentor team members and stakeholders to uplift organizational capability

Qualifications

Minimum Qualifications:

- Relevant years’ experience in marketing automation, campaign management, or Martech roles, with at least 2 years leading or mentoring a team.
- Hands-on expertise with Adobe Experience Platform (AEP), including AJO, CJA. Target RTCDP.

Preferred Qualifications/ Skills:

- Strong understanding of customer lifecycle marketing, segmentation, and personalization.
- Experience designing and executing cross-channel campaigns (email, SMS, push, web, etc.).
- Experience working with data teams and using analytics to drive decisions.
- Excellent stakeholder management and communication skills.
- Passion for technology, customer experience, and continuous learning.
- Background in financial services or another regulated industry is advantageous

Benefits of working with us include:

- Transformation leadership – Work at the cutting edge of AI, automation, and digital innovation
- Making an impact – Drive change for global enterprises and solve business challenges that matter
- Accelerating your career – Get hands-on experience, mentorship, and continuous learning opportunities
- Working with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
- Thriving in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.

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