General Manager Marketing and Experience

About the role and where you will be working

As the 2IC to the Chief Strategy, Marketing and Experience Officer, you will develop and execute all marketing, content, media, communications, brand and experience campaigns for the Southern Cross Care WA, and Southern Cross Housing brands.

A key focus of this role is to develop and implement the organisation’s consumer experience and engagement strategy and a roadmap for integrating improved customer experiences into all consumer touch points. You will work across the organisation to improve the consumer focus of policies and processes owned by Southern Cross Care WA teams.

This position is located in our central office in Rivervale with the option to work from home 2 days per week.

Your responsibilities

- Design and implement a consumer experience and engagement strategy and design a program for change that defines the activities, products and services that are required to deliver positive consumer interactions.

- Collaborate with key stakeholders to deliver greatest value client experiences to customers, and influence employee behaviour to ensure extraordinary customer experience.

- Successfully communicates client service experience outcomes with external stakeholders to assist with building brand awareness and brand reputation in line with the strategic direction.

- Identify new opportunities for consumer engagement and work with teams to evaluate and implement them.

- Develop and execute a multi-pronged and impactful divisional plan with a focus on Marketing, Content, Brand and Media strategy and execution.

- Lead and manage the Marketing and Content Team to ensure all brand activity, internal and external communication, content, marketing, media, publications and events contribute to the organisations positive brand reputation and sales efforts.

About you

The ideal candidate will have similar experience, ideally working for a health care or not for profit organisation.

To be considered for this role you’ll need

- 10+ years’ experience in senior marketing, communications and consumer experience roles ideally with an understanding of health care and human services businesses.

Working with us

At Southern Cross Care WA, we are committed to being an employer of choice. As well as providing a positive and supportive environment, we also offer the following benefits:

- Not-for-profit salary packaging options of up to $15,900 for general living expenses and $2,650 for entertainment benefits.

- Corporate Health Insurance with HBF

- Free employee assistance program

- A diverse range of services which allows professional development and growth

- Paid Parental Leave

- Annual leave starting at 4 weeks (full time)

- Carers/personal leave

- Service Awards for long standing employees

- Flexible working environment

Kindly note, to progress your application, we/'ll need

- National Police Clearance (current within 6 months)

- Immunisation record (Flu)

- A completed pre-employment medical questionnaire

How to apply

To express your interest, please apply with an up-to-date resume. A cover letter outlining your experience / suitability is preferred.

About us

Established over 50 years ago, Southern Cross Care WA is a purpose-driven, not-for-profit organisation contributing to social, health and economic development in WA. We do this by enabling the delivery of integrated services in our community for the increasingly complex health, care and accommodation needs of our aging population and those living with mental illness.

Our dedicated and passionate team of around 900 employees and 130 volunteers, deliver care and services to over 3000 West Australians across our residential, retirement village, mental health, community housing and home care portfolio.

Our promise to our clients, residents and each other is to enable extraordinary because we; Listen, Act, Do not give up, Work as one.

Southern Plus and Southern Cross Housing Ltd. are part of the Southern Cross Care WA Inc. Group.

Southern Cross Care WA is an equal opportunity employer committed to diversity and inclusion. We also acknowledge the Traditional Owners of the lands on which we work.

For more information on the services, we provide visit: scrosswa.org.au

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