(Urgent Search) Email Marketing Specialist
3 weeks ago
Overview
Job Title: Email Marketer
Location: Remote
Work Shift: AEST
Working Hours: 25h/week, Part-time, scalable during busy weeks (can be 9 AM–2 PM) | Perth
Job Description
We are a luxury accessories brand inspired by French elegance, cinematic storytelling, and minimalist refinement. Based in Perth, Western Australia, the brand is led by a creative founder with a distinct, narrative-driven vision.
We’re seeking an experienced Email Marketer to bring this voice to life through emotionally compelling and performance-optimized email campaigns. The ideal candidate is highly autonomous, creative, and technically skilled in direct-to-consumer (DTC) email marketing. You will work closely with the founder to execute campaign strategies that span product launches, restocks, editorial storytelling, and retention flows.
Key Responsibilities
- Plan, write, and schedule high-performing email campaigns including launches, ICYMI reminders, narratives, and restocks.
- Reproduce and evolve the brand’s unique tone of voice: elegant, romantic, cinematic, French-infused, and minimalist-luxury.
- Design and deploy campaigns using Klaviyo’s campaign builder.
- Build standard and advanced flows (Welcome Series, Abandoned Cart, Post-Purchase, Back-in-Stock, Cross-Sell, etc.).
- Collaborate on content calendars and strategic launch planning.
- Create engaging subject lines, preview text, and CTAs that drive results.
- Execute list segmentation, A/B testing, and performance optimization.
- Track key metrics (OR, CTR, deliverability, etc.) and iterate campaigns based on insights.
- Leverage a custom GPT-based AI writing assistant; contribute to prompt bank development.
- Maintain a campaign archive and internal documentation for tracking and repurposing.
Qualifications
- 3+ years of email marketing experience in DTC ecommerce.
- Proven success with fashion, beauty, or luxury lifestyle brands.
- Strong copywriting skills with an emphasis on narrative and brand voice.
- Experience with bilingual tone execution (English with integrated French a plus).
- Advanced expertise in Klaviyo, including setup, flows, and configuration.
- Skilled in email deliverability best practices and optimization.
- Familiarity with GPT-based tools; capable of customizing prompts and using agent interfaces.
- Highly organized and detail-oriented, with documentation experience.
- Comfortable collaborating directly with creative founders and stakeholders.
Nice to Have
- Willingness to assist with light admin tasks (e.g., ticket response management in Gorgias)
- Ability to support basic social media tasks (e.g. captions, scheduling)
- Basic video editing skills are a plus.
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