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Creative Lead

4 weeks ago

Sydney, Australia White Fox Boutique Pty Full time

White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.

Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere

We’re looking for a Creative Lead who lives and breathes fashion and content creation, and knows how to turn a product launch into a viral social moment. You’ll own the creative direction of shoots, campaigns, and launches - keeping everything on-brand, fresh, and trend-driven. From directing campaigns and managing product launches to capturing feed-worthy content, you’ll lead the creative process end-to-end.

Key Responsibilities:

- Lead and manage the end-to-end creative process for product shoots, campaigns, and launches, from concept to execution, ensuring deadlines are met in a fast-paced environment
- Provide creative and art direction across imagery, graphics, and campaign visuals, ensuring consistent alignment with brand identity
- Bring bold, trend-driven concepts to life and develop innovative, creative ideas for product launches, tiered campaigns, brand projects and promotions
- Balance creative vision with commercial objectives, making data-driven decisions on what visuals will perform and resonate best
- Direct and shoot campaigns in Australia and overseas, ensuring top-quality execution and brand consistency
- Capture feed-worthy content using iPhone and digi-cam - with a sharp eye for detail and aesthetics that feel real, current and scroll-stopping
- Collaborate with the wider creative, marketing, and product teams to project-manage launches and campaigns
- Stay ahead of social trends, pop culture, and industry movements to keep the brand at the forefront of new and fresh creative ideas
- Approve final imagery, creative concepts, and campaign assets to maintain brand standard and quality
- Provide strong styling direction to elevate product presentation and customer appeal
- Push boundaries, think big, and set the tone for where White Fox is heading creatively

- Proven experience in creative direction, content creation and art direction (preferably within the fashion industry)
- A portfolio that demonstrates styling skills, strong visual aesthetics, and innovative campaign ideas
- Hands-on experience with shoots, styling, and content creation (local + international)
- A strong eye for iPhone and digi-cam photography- able to create imagery that feels organic, authentic, and social-first
- Deep knowledge of social-first creative - what works, what doesn’t, and what’s next
- Exceptional leadership and project management skills, with the ability to work cross-functionally
- Passionate about fashion, storytelling, pushing creative boundaries and creating moments that go viral
- The ability to thrive in a fast-paced, high-energy environment where no two days look the same
- Experience using Adobe Creative Suite (in particular Photoshop + Lightroom) and editing apps/ tools
- Strong creative copywriting skills with an awareness of trending social language

- Onsite gym + weekly Pilates
- Generous monthly clothing allowance + ongoing discounts
- Fun events throughout the year

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