Creative Lead

2 days ago

Sydney, New South Wales, Australia Nibble Edge Full time $120,000 - $180,000 per year

Nibble Edge is an integrated digital creative agency.

We:

  • Design, develop and support websites and applications
  • Act as an overflow production team for busy in-house marketing and brand teams
  • Create and manage content for social media and email channels
  • Develop brand identities and campaign concepts across digital experiences and multichannel campaigns
  • Manage media spend across both digital and offline channels

We work with B2B and B2C clients across Financial services, Food and beverage, Construction and manufacturing & Travel and entertainment.

Some of our clients include Costco, Hearing Australia, Unilever Food Solutions, Global X AU, CSR, and Charles Darwin University.

Our goal: To deliver a seamless, integrated experience for our clients and their audiences. We call it: Full Service. Full Tilt.

The Role

We're looking for a dynamic and experienced Creative Lead to champion creative excellence across the agency. Based in Sydney, you will oversee multidisciplinary teams across Australia and India, guiding output in UX/UI, branding, digital campaigns, social content, motion, and print.

You'll work closely with our Senior Head of Creative Services in India, who leads a talented team of 10+ designers spanning UX/UI, studio, and motion. Together, you'll uphold design quality, optimise processes, and foster a strong cross-regional creative culture.

Key Responsibilities

Creative Leadership & design excellence

  • Translate client goals into compelling creative strategies and campaigns
  • Lead conceptual development across digital, brand, social, and motion projects
  • Guide and elevate design execution through hands-on direction and mentorship
  • Maintain high standards across all creative outputs, including Nibble Edge's own brand
  • Provide clear, actionable feedback that supports growth and improves quality
  • Keep abreast of design trends, emerging tech, and AI tools to inspire innovation

Team Leadership

  • Manage a Sydney-based senior designer
  • Work closely with our Senior Head of Creative Services who leads a team of 10+ creatives in India
  • Build and maintain a network of freelance designers for surge capacity and niche needs

Commercial & Client Understanding

  • Understand client industries, business goals, and audience behaviours
  • Confidently lead creative presentations, pitch new ideas, and provide strategic rationale
  • Balance creativity with timelines and budgets, bringing a commercially savvy mindset to every project

Client Engagement

  • Be the face of creative to our clients, alongside an account lead
  • Facilitate client feedback and ensure alignment through all project phases

New Business & Agency Growth

  • Support pitch development with creative ideas, visuals, and strategic input
  • Own the delivery of internal brand and marketing collateral for Nibble Edge

UX/UI

  • Oversee output from a team of 4 UX/UI designers based in India
  • Lead discovery workshops and translate insights into digital design briefs
  • Act as the hands-on designer for initial website and product concepts

Studio & Production Oversight

  • Review and approve digital, print, and motion design assets
  • Collaborate with the India-based studio lead to optimise operations, asset management, and process workflows

A Day in the Life

  • Translate briefs into creative direction and distribute to the right team members
  • Review overnight design work, provide feedback, and approve for client delivery
  • Roll up your sleeves and develop design concepts for a new website or campaign
  • Join client WIPs to listen firsthand and align creative outputs
  • Contribute to a pitch meeting with the wider team

Who This Role Suits

  • A multi-disciplinary designer who enjoys leading as much as creating
  • A collaborative problem-solver who thrives in a fast-paced agency environment
  • A confident communicator who builds rapport with clients and motivates teams
  • A systems thinker who enjoys refining workflows without losing the creative spark
  • Someone comfortable with autonomy, ownership, and occasional chaos

Required Skills & Experience

  • 7+ years in a creative or design role, including 2+ years in a managerial capacity
  • Strong portfolio of digital, brand, and campaign work
  • Deep experience with Adobe Creative Suite and Figma
  • Proven ability to lead hybrid/offshore teams and present confidently to clients
  • Comfortable working across multiple disciplines including UX, motion, and print

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