
Creative Lead
1 day ago
Nibble Edge is an integrated digital creative agency.
We:
- Design, develop and support websites and applications
- Act as an overflow production team for busy in-house marketing and brand teams
- Create and manage content for social media and email channels
- Develop brand identities and campaign concepts across digital experiences and multichannel campaigns
- Manage media spend across both digital and offline channels
We work with B2B and B2C clients across Financial services, Food and beverage, Construction and manufacturing & Travel and entertainment.
Some of our clients include Costco, Hearing Australia, Unilever Food Solutions, Global X AU, CSR, and Charles Darwin University.
Our goal: To deliver a seamless, integrated experience for our clients and their audiences. We call it: Full Service. Full Tilt.
The Role
We're looking for a dynamic and experienced Creative Lead to champion creative excellence across the agency. Based in Sydney, you will oversee multidisciplinary teams across Australia and India, guiding output in UX/UI, branding, digital campaigns, social content, motion, and print.
You'll work closely with our Senior Head of Creative Services in India, who leads a talented team of 10+ designers spanning UX/UI, studio, and motion. Together, you'll uphold design quality, optimise processes, and foster a strong cross-regional creative culture.
Key Responsibilities
Creative Leadership & design excellence
- Translate client goals into compelling creative strategies and campaigns
- Lead conceptual development across digital, brand, social, and motion projects
- Guide and elevate design execution through hands-on direction and mentorship
- Maintain high standards across all creative outputs, including Nibble Edge's own brand
- Provide clear, actionable feedback that supports growth and improves quality
- Keep abreast of design trends, emerging tech, and AI tools to inspire innovation
Team Leadership
- Manage a Sydney-based senior designer
- Work closely with our Senior Head of Creative Services who leads a team of 10+ creatives in India
- Build and maintain a network of freelance designers for surge capacity and niche needs
Commercial & Client Understanding
- Understand client industries, business goals, and audience behaviours
- Confidently lead creative presentations, pitch new ideas, and provide strategic rationale
- Balance creativity with timelines and budgets, bringing a commercially savvy mindset to every project
Client Engagement
- Be the face of creative to our clients, alongside an account lead
- Facilitate client feedback and ensure alignment through all project phases
New Business & Agency Growth
- Support pitch development with creative ideas, visuals, and strategic input
- Own the delivery of internal brand and marketing collateral for Nibble Edge
UX/UI
- Oversee output from a team of 4 UX/UI designers based in India
- Lead discovery workshops and translate insights into digital design briefs
- Act as the hands-on designer for initial website and product concepts
Studio & Production Oversight
- Review and approve digital, print, and motion design assets
- Collaborate with the India-based studio lead to optimise operations, asset management, and process workflows
A Day in the Life
- Translate briefs into creative direction and distribute to the right team members
- Review overnight design work, provide feedback, and approve for client delivery
- Roll up your sleeves and develop design concepts for a new website or campaign
- Join client WIPs to listen firsthand and align creative outputs
- Contribute to a pitch meeting with the wider team
Who This Role Suits
- A multi-disciplinary designer who enjoys leading as much as creating
- A collaborative problem-solver who thrives in a fast-paced agency environment
- A confident communicator who builds rapport with clients and motivates teams
- A systems thinker who enjoys refining workflows without losing the creative spark
- Someone comfortable with autonomy, ownership, and occasional chaos
Required Skills & Experience
- 7+ years in a creative or design role, including 2+ years in a managerial capacity
- Strong portfolio of digital, brand, and campaign work
- Deep experience with Adobe Creative Suite and Figma
- Proven ability to lead hybrid/offshore teams and present confidently to clients
- Comfortable working across multiple disciplines including UX, motion, and print
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