Performance Creative Lead

7 days ago

Sydney, New South Wales, Australia Hustle Full time $104,000 - $130,878 per year

Performance Creative Lead | Paid Social Focus

Sydney | Hybrid

About the Agency

We're working with one of Australia's fastest-growing direct response creative and social media agencies. They empower some of the most recognised digital-first brands in the market to turn scrolls into sales through a unique blend of data-driven strategy and bold execution. Their work sets the benchmark for conversion-focused creative, and the team is shaping the future of advertising in an AI-centric world.

If you're a creative who thrives on seeing the direct impact of your work and want to be at the forefront of what's next in social advertising, this could be your next step.

The Role

As
Creative Lead
, you'll spearhead the creative output across the agency. You'll manage and mentor a team of Creative Strategists, while also driving strategy and execution for a portfolio of high-profile D2C clients. This is both a leadership and hands-on role — guiding workflows, ensuring quality, and championing innovation.

What You'll Be Doing

  • Lead and mentor Creative Strategists from concept through to final delivery across Meta and TikTok campaigns
  • Own creative strategy for large D2C accounts, delivering measurable growth
  • Analyse performance data to generate insights and drive creative optimisation
  • Act as the expert voice in client presentations and internal training sessions
  • Provide final quality checks on creative assets before launch
  • Support pre-sales pitches by showcasing creative capabilities to prospective clients
  • Foster a culture of experimentation, testing, and continuous improvement

What We're Looking For

  • 5+ years in a senior creative or strategy role, with strong paid social experience
  • Proven success in conceiving and launching direct response ads that convert (purchases, sign-ups, subscriptions)
  • Expertise in short-form video, static design, and iterative testing
  • Strong briefing skills for editors and motion designers
  • Confident client management with the ability to balance relationships, timelines, and budgets
  • Deep understanding of consumer psychology in digital environments
  • Excellent communication and detail orientation

What's On Offer

  • Competitive salary package with performance bonus
  • Exposure to high-profile, innovative brands
  • Dedicated professional development budget (courses, conferences, tooling)
  • Opportunity to pioneer AI-driven creative production methods in a future-focused studio

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