[Immediate Start] Brand Marketing Manager

Overview

Hype DC is Accent Group's premium, limited and exclusive sneaker retailer. With almost 25 years as one of Australia’s leading premium sneaker destinations, Hype DC continues to deliver a curated world class assortment of sneakers to our customers. Here at Hype DC, we are obsessed and committed to our people, our team and our customers are at the heart of what we do. As a key sneaker destination, we strive to deliver memorable experiences, a high-performance culture and operational excellence.

The Role: As the Brand Marketing Manager for Hype DC Australia and New Zealand, you will lead the development and execution of integrated content strategies across key marketing channels - including Retail, social media, Key Opinion Leaders (KOLs) and be the brand’s POC for Marketing Brand Partners. Reporting directly to the Head of Marketing & Digital, your role is pivotal in ensuring brand consistency and resonance across diverse platforms. Additionally, you will support the planning and execution of brand events aligning them with Hype DC brand objectives in the region. This role is a parental leave cover for 8 months.

Key Responsibilities

- Plan and brief local content creation requirements to the internal creative agency, ensuring alignment with brand guidelines and campaign objectives.

- Manage the Brand Marketing Coordinator and fulfill all aspects of content production, including photoshoots and video content.

- Manage fortnightly content approvals with the HOM, ensuring timely delivery to meet local campaign deadlines.

- Work back with the HOM and key Brand Partner marketing teams, ensuring calendar content requirements are developed and delivered to the channel leads.

Paid & Organic Social Media

- Develop and brief paid social media campaigns across Australia and New Zealand to the internal performance specialist.

- Monitor, analyse, and report monthly campaign performance metrics to inform and enhance future marketing strategies.

- Create and implement an organic social media strategy (Meta + TikTok platforms), ensuring consistent brand messaging and audience engagement.

Influencer Marketing & Public Relations

- Implement the Key Opinion Leader (KOL) strategy in partnership with an external agency to achieve campaign goals.

- Work and brief PR agency to enhance brand and product sentiment and amplify these collaborations across all relevant communication channels to maximize impact and reach.

- Manage the Retail Marketing Specialist to provide campaign content for the store network.

- Deliver tailored campaign and promotion content for the eCommerce & CRM teams.

- Coordinate showroom and office POP updates as needed to maintain brand consistency across all touchpoints.

Stakeholder & Agency Management

- Build and maintain strong relationships with internal stakeholders, including internal agencies, Retail, Buying, Merchandise Planning, and E-commerce teams.

- External Brand Partner marketing and key account managers, strong negotiation and Hype DC lead approach.

- Manage external agencies, including Influencer, PR, and Print partners, ensuring alignment with brand objectives and efficient execution of campaigns.

Budget & Administrative Responsibilities

- Oversee marketing budget updates and manage Purchase Order processes to ensure financial accountability.

- Market Research & Trend Anticipation: Proactively conduct research to foresee industry shifts, ensuring marketing tactics remain innovative and the brand maintains a competitive edge in a rapidly evolving marketplace.

- Brand Custodian: Ensure creative execution and tone of voice align with Branding guidelines.

- Handle ad hoc business requests, including the planning and execution of events and partnership activations, as required.

What we are looking for

- 3+ years’ experience in Marketing Management (Retail, Agency background is Highly regarded)

- Strong familiarity with end-to-end content creation.

- Ability to interpret global guidelines with a local lens.

- Up to date with the social media landscape with solid comprehension of social media metrics.

- Trade Marketing or instore POP experience.

- People leadership experience

- IT Skills: Microsoft office (Very good), Adobe suite.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.

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