Brand Manager

2 weeks ago

City of Melbourne, Australia ClearCompany Full time

We are Lactalis Australia

We are owned by the Lactalis Group, the world’s largest producer of dairy goods. With a range of more than 2,000 products, Lactalis is committed to playing a daily role in the health and well-being of consumers throughout the world, via the provision of nutritious dairy products—milk, cheese, yoghurt and other soft foods and beverages.

At the heart of our business locally, we have over 2,700 passionate employees, working closely and constructively with some 500 Australian farmers to produce the finest dairy products in the country.

Pillar brands such as Pauls, Oak, Ice Break, Tamar Valley Dairy, Vaalia, President and Galbani provide Lactalis Australia with a deep national footprint for growth and prosperity.

We are a growing global company that takes great pride in who we are. We are humble, proud and resilient. Our brands, people and know how define who we are.

We provide a safe workplace that delivers the opportunity to drive your development, and believe that true success comes from us.

Collaboration, flexibility and diversity are pillars of our environment. With knowledge and experience we encourage you to make a difference

Our Opportunity

Located in Scoresby in VIC, you will be working in the Yoghurt and Desserts Division as a member of the broader marketing team playing a key role in driving our yoghurt brands. As an accomplished Brand Manager you will manage all elements of the marketing mix and demonstrate the capability to develop and implement all consumer/brand research, NPD programs and through the line marketing activities.

Some key elements to the role will be :

- Brand Strategy - Develop and manage key strategies and profit contribution

- Brand Equity and Health - Distinctive brand positioning, clarity in target audience, establish and evaluate key brand metrics, implement action plans to deliver on these key metrics

- Product Innovation – Identification and implementation of new product opportunities, project manage cross-functional teams to ensure delivery to timeline and business objectives

- Develop and implement brand plans – Identification of issues, opportunities, objectives, strategies and action plans in the areas of packaging evolution, creative development, promotional campaigns, competitor understanding and sponsorship management & leverage

To be successful you will have experience in FMCG as well as having a Tertiary qualification in Marketing or Commerce. In this role you will be a skilled project manager, competent at motivating others and confident at analysing financial reports.

You will be skilled in brand strategy, consumer insights and portfolio management. A demonstrated experience in guiding brand strategy within a large organisation would be an advantage. You will have successfully managed brand communications and new product development, and be confident providing solutions and recommendations to stakeholders in the business.

Critical to your success will be your superior planning and organization skills and ability to drive projects through to completion. You will be action oriented with exposure to running projects and the ability to hit the ground running.

Interested? Apply now by selecting ‘Apply Now’ and following the prompts.

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