Brand Manager

- Own the strategy for Cocktails on tap and specialty Brands Crawley’s Syrups, Suze, and BarSol Pisco

- Shape the future of Australia’s premium beverage landscape | High profile position

- Be part of entrepreneurial, passionate, and collaborative team | B Corp Certified Company

Lion Marketing

Here at Lion, we don’t settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We’re all about passion, energy and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.

Your day in the life of a Lion Brand Manager

The Brand Manager – Cocktails on Tap & Specialty Brands is responsible for driving brand growth, commercial performance, and executional excellence across a dynamic portfolio. This hybrid role leads the end-to-end brand strategy, go-to-market planning, innovation pipeline, and trade and consumer execution for Cocktails on Tap, one of the most strategically important parts of the Vanguard Luxury Brands portfolio.

In addition, this role manages the localised trade and shopper marketing execution for a suite of premium specialty spirits and non-alcoholic brands, including Crawley’s Syrups, Suze, and BarSol Pisco.

You will balance strategic thinking with hands‑on activation, leveraging data‑led insights, stakeholder management, and creative storytelling to deliver sustainable growth and build brand equity.

Brand & Strategy

Drive annual brand plans and long‑term strategy for Cocktails on Tap, aligning global direction with local relevance and the Vanguard Luxury Brands portfolio.

Go‑to‑Market & Innovation

Lead launches and campaigns across new products and seasonal activations. Identify and develop innovation opportunities across Cocktails on Tap and Specialty Brands.

Trade & Shopper Marketing

Deliver impactful trade and shopper programs across retail, on‑premise, and e‑commerce. Manage POS, activations, and promotions to boost visibility and sales.

Sales Enablement

Partner with sales to provide toolkits, collateral, and insights. Support sell‑in and execution with compelling presentations and category data.

Promotions & Events

Coordinate tastings, events, and experiential activations. Oversee logistics and supplier engagement to ensure strong brand and commercial outcomes.

Insights & Trends

Track shopper behaviour, channel trends, and competitors. Share insights to refine brand and trade strategies.

POS & Asset Management

Manage POS production and distribution, ensuring brand consistency and compliance. Monitor usage and effectiveness.

Performance & Reporting

Measure ROI across activations and campaigns. Provide regular reporting to guide decisions and demonstrate impact.

To be successful you will bring

- Accomplished experience in brand, trade, or category marketing within FMCG, beverage, or hospitality industries.

- Proven experience developing and executing brand plans end‑to‑end.

- Strong commercial acumen and understanding of on‑premise and off‑premise trade dynamics.

- Excellent project management and stakeholder engagement skills.

- Passion for premium drinks, innovation, and consumer experiences.

- Creative mindset with a bias for action and continuous improvement.

Apply now for a career less ordinary

Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious, courageous, and acting with conviction. We don't just offer a job; we offer growth and development “on tap” where you can unleash your potential and be part of something extraordinary

We’re a certified B Corp, which means we care about people, planet and purpose—not just profit. We’re committed to diversity, equity and inclusion, and we celebrate the unique perspectives that help us grow and innovate. We intentionally embrace difference and cultivate belonging every day, whether through our investment in our Reconciliation journey through our Innovate RAP, our commitment to gender pay equity or providing progressive people policies.

If you need specific support or accessibility adjustments at any stage of the recruitment process, please let us know at talentacquisition@lionco.com so we can make sure that your recruitment process is fair and we enable you to shine. This includes tailored support for First Nations people, individuals with disabilities, those who are neurodivergent, and people who identify as transgender or gender diverse as we understand the unique challenges and concerns you may face.

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