Category Manager

ABOUT REEBOK

Founded in England in 1958, Reebok is an iconic global brand rooted in sport, inspired by our heritage, shaped by culture and driven by community. Our mission is to create product that celebrates Reebok’s heritage while elevating style and performance. We are for the studio to the street and everything in between. For us, life is not a spectator sport.

THE ROLE IN A NUTSHELL

This is your chance to lead and grow Reebok’s performance categories in Australia and New Zealand. As Category Manager – Sport, you’ll drive the strategy, range planning and commercial success of Reebok’s training, running, basketball, football, golf and tennis categories across both footwear and apparel. This pivotal role offers full ownership of the sports performance business, blending Reebok’s global innovation with local market opportunities to deliver winning ranges for athletes and fitness consumers.

WHAT YOU’LL BE DOING

- Category Strategy & Ownership – Lead the end-to-end management of Reebok’s performance categories, defining seasonal strategy, line plans and financial targets.

- Range Planning & Merchandising – Build compelling, consumer-focused assortments that showcase Reebok performance technology and innovation while meeting commercial goals.

- Consumer & Market Insights – Analyse sell-through, consumer trends and competitor activity to guide ranging and maintain a competitive edge.

- Global & Cross-Functional Collaboration – Partner with Reebok global teams to influence future development, and work cross-functionally across Sales, Marketing, Planning, eComm and Retail to deliver best-in-class GTM execution.

- Commercial & Financial Management – Own category performance, driving revenue, margin and sell-through, supported by regular analysis and reporting.

ABOUT YOU

- 5+ years’ experience in apparel and/or footwear, ideally with a global sports brand.

- Strategic thinker with a deep love for sport, product and consumer trends.

- Commercially savvy – confident in both numbers and knowing what excites athletes and fitness consumers.

- Strong expertise in range building, line planning and merchandising execution.

- An exceptional communicator and collaborator who thrives in cross-functional environments, including sell-in with wholesale partners.

- Energised by working in a fast-paced, entrepreneurial environment with an ownership mindset.

- Passionate about the Reebok brand and excited to shape its revival and future legacy.

JUST SOME PERKS WE OFFER

- Pet-friendly workspace – Yes, your furry friend can join you at work

- Epic discounts – Up to 50% off top brands like Reebok, Superdry, and Clarks

- Exclusive LK Group perks – Treat yourself to savings at Daniel’s Donuts, Hommey, Snooze & more

- VIP access to sample sales – Get first dibs on incredible deals

- Leave when it matters – Paid parental leave, volunteer leave.

- Novated leasing – Drive your dream car with ease.

- Loyalty rewards – We celebrate your milestones with generous service awards

- Well-being matters – Free access to Mental Health Professionals through our Employee Assistance Program.

- And more…Because work should come with awesome perks

READY TO MAKE AN IMPACT?

Own the category. Influence the culture. Join Reebok Australia and help define the next chapter of an icon. Apply now.

ABOUT BRAND COLLECTIVE

Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life

At Brand Collective our customers come from all walks of life, and so do we We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today to bring brands to life

Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.

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