▷ [5/10/2025] Digital and Audience Lead

We are looking for a performance-driven Digital & Audience Lead. You’ll showcase a deep understanding of audience and distribution, driving the biggest audience outcomes from S&C tier 1 journalism (health, business, education and food). You will be responsible for amplifying daily content and also distributing and project managing large-scale projects.

This role can be based in any state nationally.

This role is both hands-on and strategic, acting as the key digital and audience lead for the premium distribution team. You will have strong communication skills, deep knowledge of digital and audience trends, and a proactive approach to channel updates.

The lead will work closely with editors and newsrooms on distribution, platform strategy and execution. They will provide insights on trends, and contribute to strategic decision-making through recommendations.

Key Responsibilities

- Collect, analyse, and interpret audience insights to define audience-led storytelling for Tier 1 editors
- Always-on approach to driving strong digital outcomes for News Corp’s premium journalism
- Work collaboratively with cross-section teams across Australia in influencing journalism from ideation to be audience-focused
- Proactive project management of the distribution of journalism, from ideation to fully distributed
- Create and implement A/B testing for audience growth, including regular detailed reporting of audience outcomes

Who are you?

- Strong experience in journalism and working within the media industry, with a strong news sense
- Analytical and insights-driven, focused on delivering measurable audience outcomes for multiple performance markers
- Excellent communicator with strong skills in storytelling, persuasion, and change management
- A strong work ethic, with proven track record of working effectively with cross-functional teams
- Flexibility in a seven-day newsroom – including weekend shifts

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

- Access to publications and products from across the News Corp family
- Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave
- Development opportunities (including diversity and inclusion – focused education series) and recognition
- Support on making the most of your money
- Exclusive offers across a range of products and services
- Make a difference to our communities
- Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Rennowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

Our Commitment to Diversity, Equity and Inclusion: We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know.

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