Marketing Automation Analyst

2 weeks ago

Melbourne, Victoria, Australia MYOB Full time
Hi And thanks for stopping by


We're MYOB, and we've built the first Business Management Platform in Australia As the #originalstartup, our roots are in finance and accounting software, but today we are so much more.

We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed:
all in the one place.


We're always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better.

Take your career to a new dimension at MYOB.

About the Team
Our Unified marketing team is here to drive un-believe-able results for the business.

They create demand in market for MYOB and engage AU & NZ businesses when it matters most to either acquire or retain them.

They're dedicated to delivering value for our customers by understanding their business pain points, and needs and ensuring we deliver them value at every stage of their journey.


The Opportunity


The Marketing Operations & Performance Team at MYOB provide expertise to our Marketing team to assist with campaign strategies and support and influence how we interact with customers.


We are looking for a Marketing Automation Analyst to join us in a permanent role to provide expertise on all areas of Marketing Automation including data investigation, customer profile analysis and segmentation to ensure campaigns are optimised to achieve desired outcomes.


Reporting to the Marketing Automation Lead, you'll join a team of four to provide campaign and data support, analysis and reporting for marketing automation opportunities, campaign strategy and design and execution.

The team have a strong test and learn culture and have a mature Salesforce marketing instance. This is an autonomous role where you have a real position to make an impact

About the Role

  • Ensure data integrity is maintained and appropriate QA processes around the campaign process.
  • Advise and influence campaign strategy across marketing teams, providing valuable insights in the campaign development process whilst ensuring appropriate pre and post campaign reporting is in place to supervise the efficiency of key campaigns and activities.
  • Implementing test and control cells to enable effective and accurate campaign measurement and refine and optimise activities based on insights.
  • Develop insights and analytical models around acquisition & retention to inform future campaigns, sharing data & reporting providing insight into business performance against goals
  • Ensure appropriate pre and postcampaign reporting is in place to track the effectiveness of key campaigns and activities
  • Help inform and influence marketing strategies at all levels

What you'll bring

  • Prior experience using Salesforce Marketing Cloud or HubSpot
  • HubSpot and Salesforce Marketing Cloud certifications would be advantageous
  • Strong stakeholder management; liaising with business unit leads and project partners
  • Ability to work and succeed in a cross functional team environment and successfully deliver planned outcomes
  • Basic SQL skills
  • Strong communication and project management skills
  • Strong analytical skills with experience manipulating large data sets

Our Culture & Benefits
Our values have stood the test of time.

If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.

\uD83C\uDFA5 See what it's like to work at MYOB and what we're all about.

\uD83C\uDFAF Do your best work in a flexible work environment, right down to financial assistance to set up your home office it's called Flexperience, and it's designed by you and your team

\uD83C\uDFAF Our partnership with Smiling Mind helps support the wellbeing of our team members and customers

\uD83C\uDFAF Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment

\uD83C\uDFAF A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more

\uD83C\uDFAF Communities built around 'Wellness', 'Belonging' and the 'Planet' where you can make a meaningful contribution

\uD83C\uDFAF Access to best-in-class discounts and vouchers from leading retailers, and a lot more.

We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.

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